Nano & Micro Influencer Manager

Job Title: Nano & Micro Influencer Manager

Location: Hybrid (India HQ with global remote collaborations)

Reporting To: Head of Marketing / Community Growth Lead

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Role Summary:

We are seeking a proactive and detail-oriented Nano & Micro Influencer Manager to identify, onboard, and manage global nano and micro influencers for Shvéta Labs. The role requires strong relationship-building skills, contract and payout management, and the ability to strategically disengage influencers when needed, ensuring brand alignment and ROI.

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Key Responsibilities:

Influencer Discovery & Onboarding

• Research and identify suitable nano (1k–10k) and micro (10k–100k) influencers globally across Instagram, YouTube, TikTok, etc.

• Evaluate influencers based on brand alignment, audience quality, engagement rates, and region-specific reach.

• Manage influencer outreach, negotiation, and onboarding process.

Campaign & Relationship Management

• Design collaboration briefs and ensure influencers follow brand guidelines.

• Track influencer deliverables (posts, reels, stories, lives).

• Maintain long-term relationships with high-performing influencers.

• Monitor influencer performance metrics: engagement, conversion, ROI.

Contract & Payout Management

• Draft and manage influencer contracts in alignment with legal and compliance.

• Oversee timely payouts and maintain payout logs.

• Coordinate with finance team for disbursements.

Exit & Disengagement Management

• Evaluate influencers quarterly for performance.

• Handle termination of contracts smoothly while preserving goodwill.

• Maintain a rotation pool of active/inactive influencers.

Reporting & Analytics

• Prepare monthly and quarterly performance dashboards.

• Provide insights on ROI, regional effectiveness, and campaign success.

• Suggest influencer strategy improvements.

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Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, or related field.

• 2–4 years of experience in influencer marketing (nano & micro focus preferred).

• Strong negotiation and communication skills.

• Familiarity with global influencer platforms and campaign tools (Upfluence, AspireIQ, or in-house CRMs).

• Excellent organizational and financial management skills.

• Global cultural awareness and adaptability.

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Interseted Candidate can Apply on sourav@shvetalabs.com