Meta Specialist

Company Description

CUREFOREVER is dedicated to enhancing health and well-being with premium, science-backed supplements designed to support a balanced and vibrant lifestyle. Committed to quality and transparency, we source and formulate products that meet the highest standards for effective, natural wellness solutions. Our mission is to help individuals boost vitality, improve immunity, and achieve optimal health. We are building a community focused on lifelong wellness and empowering healthier lives.

Role & Responsibilities

• Plan, execute, and optimize Meta Ads campaigns focused on product sales and conversions.
• Create effective ad strategies across Facebook, Instagram, and WhatsApp Business to reach target audiences.
• Analyze campaign performance metrics (CTR, CPC, ROAS, CPA, Conversion Rate) and generate actionable insights.
• Collaborate with sales & marketing teams to design offers, creatives, and campaigns aligned with business goals.
• Conduct A/B testing on creatives, ad copies, and audience targeting to maximize ROI.
• Manage ad budgets efficiently to drive revenue growth.
• Track pixel events, set up custom conversions, and implement retargeting strategies.
• Stay updated with the latest Meta Ads tools, policies, and e-commerce trends.
• Provide regular reports and recommendations to management on campaign effectiveness.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 5 years of hands-on experience in Meta Ads campaign management with proven sales results.
• Strong knowledge of Meta Business Suite, Ads Manager, and reporting tools.
• Demonstrated success in scaling product sales via Meta Ads (e-commerce).
• Excellent analytical, problem-solving, and communication skills.
• Creative mindset with ability to craft compelling ad copies and product pitches.
• Strong understanding of consumer buying behavior and digital funnels.