Meta and Google Ads Manager

Discover WebTech is looking for a skilled and performance-driven Meta Ads Manager to oversee and optimize our advertising campaigns on Facebook, Instagram, and the Meta platform. The ideal candidate will have a strong understanding of audience targeting, ad creative strategy, and campaign optimization, with a proven track record of driving measurable results.

Key Responsibilities:

• Plan, launch, manage, and optimize Meta ad campaigns (Facebook, Instagram, Audience Network).
• Develop full-funnel ad strategies (awareness, consideration, conversion, and retention).
• Perform detailed audience segmentation and targeting using Meta Ads Manager.
• Create, test, and iterate ad creatives and copy to improve engagement and conversion rates.
• Collaborate with designers, content creators, and marketing teams to develop high-performing assets.
• Analyze campaign data, generate performance reports, and provide actionable insights.
• Monitor and adjust budgets and bids to meet campaign goals and maximize ROAS.
• Set up and manage pixel tracking, custom conversions, and event tracking using Facebook Pixel and Meta Events Manager.
• Stay informed on Meta's algorithm changes, new features, and advertising best practices.

Requirements:

• 2+ years of hands-on experience managing Meta (Facebook/Instagram) ad campaigns.
• In-depth knowledge of Meta Ads Manager, Business Manager, and Facebook Pixel.
• Strong understanding of performance metrics such as CPM, CTR, CPC, CPA, ROAS.
• Proven ability to scale campaigns and optimize performance across multiple audiences.
• Experience with A/B testing strategies and landing page optimization.
• Excellent analytical skills and attention to detail.
• Strong written and verbal communication skills.

Preferred Qualifications:

• Meta Blueprint Certification is a plus.
• Experience with eCommerce, SaaS, or lead-generation campaigns.
• Familiarity with marketing tools like Google Analytics, Shopify, HubSpot, Klaviyo, or Zapier.
• Working knowledge of creative tools like Canva, Figma, or Adobe Creative Suite.

What We Offer:

• Competitive salary and performance-based bonuses
• Flexible working hours and remote options
• Opportunity to work with a passionate and data-driven marketing team
• Career growth and professional development support

Job Types: Full-time, Permanent

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance

Schedule:

• Day shift

Work Location: In person