Meta Advertising Manager (Strategy + Execution)

Job Title: Meta Advertising Manager (Strategy + Execution)

Location:

Department:

Experience Level:

Reports To:

About the Role

Meta Advertising Manager

driving ROI through Meta platforms Facebook, Instagram)

Key Responsibilities -

Strategy & Planning

 Develop and own the end-to-end Meta ads strategy aligned with business goals (lead gen,

CAC reduction, revenue growth, etc.).

 Translate brand and product objectives into paid advertising roadmaps and channel-specific

KPIs.

 Identify new growth opportunities within Meta ecosystem (Reels, Stories, Advantage+

Shopping, Lead Ads, etc.).

 Collaborate cross-functionally with design, content, analytics, and sales teams for aligned

campaign planning.

Execution & Optimization

 Independently set up, launch, monitor, and scale Meta ad campaigns across funnels.

 Define targeting logic, and work closely with creative teams to develop scroll-stopping assets.

 Conduct A/B tests across creatives, audiences, placements, bidding strategies, and landing

pages.

 Regularly monitor performance dashboards (Ads Manager, GA4, or similar) to drive data-

informed decisions.

Analytics & Reporting

 Track and report on campaign performance vs targets (ROAS, CTR, CPL, CPM, CAC, etc.).

 Set up and validate events using Facebook Pixel, Conversions API, and other attribution tools.

 Prepare weekly and monthly performance reviews with insights and clear actionable.

Requirements :

Must-Haves

 4+ years of hands-on experience managing Meta Ads with proven ROI results. Deep knowledge of Meta Business Manager, Ads Manager, Pixel setup, and campaign

architecture.

 Comfort with performance metrics, attribution modelling, and analytical decision-making.

 A portfolio of successful campaigns with clear before/after metrics (to be shared in

interview).

 Strong proficiency in Microsoft Excel or Google Sheets with a solid command of formulas,

pivot tables, and lookups.

 Excellent data analysis skills – must be able to interpret campaign performance, identify

patterns, and make actionable recommendations based on data.

Nice-to-Haves

 Experience with international targeting, especially for US, Middle East, or Southeast Asia

markets.

 Experience with ad budget ownership of ₹10L+/month

What Success Looks Like

 Campaigns that consistently meet or exceed CPL/ROAS/CAC goals.

 Optimized campaign structures that reduce wasted spend.

 Strategic experimentation that leads to scalable growth.

Why Join Us?

 Be part of a high-growth, mission-driven ed-tech brand.

 Work with a lean and agile marketing team that values ownership.

 Opportunity to make a visible business impact every quarter.