Meta Ads Specialist

Job Title: Meta Ads Campaign Specialist – Real Estate

Location: Noida, Sector 132
Job Type: Full-Time
Experience Required: 1–3 Years (Real Estate experience preferred)
Working days: 6 days (Wednesday to Monday)

About the Role

We are seeking a results-driven Meta Ads Campaign Specialist with hands-on experience in planning, executing, and optimizing paid advertising campaigns specifically for real estate projects. The ideal candidate will be responsible for generating high-quality leads, improving campaign performance, and supporting the marketing team in driving ROI-focused digital strategies.

Key Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) ad campaigns for real estate projects.
• Develop targeted audience segments based on buyer personas and property requirements.
• Optimize campaigns daily to improve lead quality, reduce CPL, and maximize conversions.
• Monitor campaign analytics and share detailed performance reports with insights.
• Coordinate with sales teams to analyze lead quality and optimize campaigns accordingly.
• Create compelling ad copies, creatives, and A/B testing strategies.
• Manage ad budgets effectively to ensure maximum ROI.
• Stay updated with platform trends, policy changes, and competitor strategies.
• Work closely with the content and design team for creative development.

Required Skills & Qualifications

• 1–3 years of experience in running Meta Ads, preferably in real estate.
• Strong understanding of lead generation funnels for real estate buyers/renters/investors.
• Hands-on experience with Ads Manager, Pixel, Custom Audiences, and retargeting campaigns.
• Ability to analyze campaigns using Meta Analytics and third-party tools.
• Good communication skills and a data-driven approach.
• Experience in A/B testing and creative optimization.
• Basic knowledge of Google Sheets/Excel for reporting.

Preferred Qualifications

• Prior experience working with real estate companies, builders, or property consultancies.
• Understanding of property buyer behavior and real estate marketing trends.
• Knowledge of CRM tools like Leadsquared, HubSpot, or similar.

Why Join Us?

• Opportunity to work on premium real estate projects.
• Performance-driven culture with growth opportunities.
• Dynamic team environment with creative freedom.

Job Type: Full-time

Pay: ₹22,368.00 - ₹28,963.00 per month

Work Location: In person