This role is for someone who has a deep understanding of how humans think, feel, and make decisions. Your job is to dissect audience behaviour, spot emotional triggers, and strategically position brands to unlock persuasion, conversions, and loyalty. What you'll do: Come up with insights and create creative briefs. Research extensively on ad libraries, interests, feeds, basically have to be hyperactive on social and other platforms, gathering creative ideas and hooks for ads. Draft messaging and visuals that drive real behavioural outcomes. Identify psychological hooks and leverage cognitive biases to optimise both ad campaigns and websites for conversions. Curate occasional decks and reference creatives if there is a communication or vision gap. You're a fit if you: You are (bit of all): obsessed with marketing/ know how to design/ know how to write copy. Understand deeply why people buy emotionally and logically. Can differentiate between what looks good vs. what truly converts. Details matter to you. Combine empathy, analytics, and intuition effortlessly. You are fond of media culture, fashion, pop, marketing, psychology, luxury goods, aesthetics, and you read. If you wish to build a marketing agency where you set the rules, eventually. Time to rise, my new friend. P.S. Stiga is a performance and growth marketing consultancy with clients ranging from various types of businesses and industries. Also, preferably from Delhi NCR. Pay: 30K/ month. Yes, you can work on part-time gigs along with it unless it compromises work in hand. Seasoned vets, please don't get offended by this, its for creatives ones who are taking a flight right now. If you feel this is for you, fill up the form below: https://docs.google.com/forms/d/e/1FAIpQLSeQEl01mChhW-cB-pf_YCl6ngetVW1c9fXjAeHfTyUQB4hlUA/viewform
Note: Read the complete JD before hitting the Easy Apply button. This is not a “set and forget” role. This is for someone who thinks in strategy , gets things done, and treats ad platforms like a chessboard, not a dashboard. You’ll work closely with Siddharth on scaling D2C brands with Meta & Google ads, build habit-forming retention loops, and make data feel personal. Your job? Own the execution. Own the numbers. Question what’s not working. And know when to push back. Remuneration: Ranging 25K-45K/ month based on assessment and how many checkboxes you tick. What You'll Do: Run day-to-day campaigns on Meta (largely) + Google: from set-up to scale. Build ad frameworks that make sense (TOF / MOF / BOF). Write clean, structured briefs for creators and ad copies that actually drive action. Take inspiration from AI, but god! no copy and paste with long hyphens and childish emojis. Analyse and optimise performance with the appropriate metrics, not the vanity one. Coordinate with clients, creative teams, and tech developers for UTM/tracking fixes. Deep dive into analytics dashboards, spy tools, interest maps, and ad libraries. You're Right For This If: You use your gifted brain and know how and when to use GPT. You're curious. You question hooks, headlines, angles, and landing pages. You have worked as an in-house performance marketer for a brand. It's okay if you have agency, but don't expect departmental handouts - we are the cavalry. You've worked with early-stage brands with lean budgets efficiently. You’ve run Meta ads for eCom/D2C brands (1–3 yrs. is a sweet spot). You understand why retention matters. You write better replies than most agencies write copy. You’re not afraid of spreadsheets, Attribution dashboards, or the Meta Events Manager. You’ve got opinions on creative and website UX (what works and why ) and don’t mind giving feedback. Bonus Points If: You’ve worked with high-AOV or fashion/wellness brands before. You know about First Party Data and how to set it up. You understand audience psychology and how to speak to people, not at them. You can set up events, understand UTMs, or play with automation tools like Zapier. You’ll Love This Role If: You want to work with someone who genuinely cares about brand-building, not just ROAS. You’re hungry to be in the middle of strategy and execution. You want freedom to move fast, test bold ideas, and be trusted to own outcomes. Hunger to learn and upskill (We will pay for your knack for interests). How to Apply: Fill up the form below and we will come knocking. https://docs.google.com/forms/d/e/1FAIpQLSdOmOIXpctQvtr5ihiXhfI-HknK1LZQ2hcMz81uG534TURczg/viewform?usp=sharing&ouid=101259919156471232498
Note: Only candidates who fill out the form at the bottom will be considered. About the Role: We’re hiring a full-time Meta Ads Specialist with deep experience in scaling lead-gen and D2C performance campaigns. This role needs someone who understands how to structure funnels, optimise with precision, and consistently produce or brief high-converting creatives. If you’re obsessed with testing, data, and creative strategy and know how to turn campaigns profitable, this role is built for you. Key Responsibilities: Campaign Strategy & Execution Plan, launch, and optimise Meta campaigns across Lead, Sales, and CTWA objectives. Structure TOF/MOF/BOF funnels aligned with brand goals (education, wellness, D2C, service businesses). Build strong audience layering—interest, lookalike, first-party (CAPI), behavioural, retargeting cohorts. Maintain clean, scalable account architecture (naming conventions, UTM hygiene, budget pacing). Performance Optimisation Optimise for CPL, CPA, ROAS, AOV, LTV, and lead quality metrics. Run A/B tests on hooks, formats, placements, landing pages, and CTWA flows. Improve creative CTR, thumb-stop ratio, and conversion rates through structured testing. Troubleshoot under-spending campaigns, learning phase issues, high CPA, and attribution drop-offs. Creatives & Messaging Work closely with internal creative teams to deliver scroll-stopping ads (static, carousel, reels). Develop hooks, angles, and briefs based on consumer psychology, pain points, and platform trends. Benchmark and reverse-engineer top ads from Meta Ad Library to build winning concepts. Ensure creatives match brand tone (education, D2C apparel, wellness, services). Tracking & Attribution Set up and maintain Meta Pixel + CAPI (Conversions API) via GTM, Shopify, WooCommerce, or API gateways. Implement event deduplication, custom conversions, and advanced matching. Track performance using GA4, UTMs, and Sheets dashboards. Analysis & Reporting Monitor daily performance, identify patterns, and proactively fix issues. Build weekly/monthly reports with insights, not just numbers. Suggest funnel or offer improvements based on data. Requirements 2–3 years hands-on Meta Ads experience with proven results in D2C or lead-gen. Strong command over: Campaign structuring, Scaling strategy, CAPI + Pixel setup, Creative testing, Audience segmentation Solid understanding of performance metrics: CPL, CPA, ROAS, CTR, CVR, AOV. Ability to write or brief strong ad copy and creative concepts. Experience with landing page CRO is a bonus. Comfortable working across multiple brands (education, D2C, wellness, consulting). Analytical mindset with high attention to detail. Education: Bachelor’s degree in Marketing, Business, Economics, or similar. Good to Have: Experience with D2C brands, Education institutes, or performance-driven agencies. Compensation ₹40,000-₹50,000 per month, based on experience and assessment. Form: https://forms.gle/KrkLYvbGdTJMeaVVA