Meta Ads Specialist

3 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Note: Only candidates who fill out the form at the bottom will be considered.


About the Role:


Meta Ads Specialist


brief high-converting creatives.


If you’re obsessed with testing, data, and creative strategy and know how to turn campaigns profitable, this role is built for you.


Key Responsibilities:


Campaign Strategy & Execution

  • Plan, launch, and optimise Meta campaigns across Lead, Sales, and CTWA objectives.
  • Structure TOF/MOF/BOF funnels aligned with brand goals (education, wellness, D2C, service businesses).
  • Build strong audience layering—interest, lookalike, first-party (CAPI), behavioural, retargeting cohorts.
  • Maintain clean, scalable account architecture (naming conventions, UTM hygiene, budget pacing).


Performance Optimisation

  • Optimise for CPL, CPA, ROAS, AOV, LTV, and lead quality metrics.
  • Run A/B tests on hooks, formats, placements, landing pages, and CTWA flows.
  • Improve creative CTR, thumb-stop ratio, and conversion rates through structured testing.
  • Troubleshoot under-spending campaigns, learning phase issues, high CPA, and attribution drop-offs.


Creatives & Messaging

  • Work closely with internal creative teams to deliver scroll-stopping ads (static, carousel, reels).
  • Develop hooks, angles, and briefs based on consumer psychology, pain points, and platform trends.
  • Benchmark and reverse-engineer top ads from Meta Ad Library to build winning concepts.
  • Ensure creatives match brand tone (education, D2C apparel, wellness, services).


Tracking & Attribution

  • Set up and maintain Meta Pixel + CAPI (Conversions API) via GTM, Shopify, WooCommerce, or API gateways.
  • Implement event deduplication, custom conversions, and advanced matching.
  • Track performance using GA4, UTMs, and Sheets dashboards.


Analysis & Reporting

  • Monitor daily performance, identify patterns, and proactively fix issues.
  • Build weekly/monthly reports with insights, not just numbers.
  • Suggest funnel or offer improvements based on data.


Requirements

  • 2–3 years

    hands-on Meta Ads experience with proven results in D2C or lead-gen.
  • Strong command over: Campaign structuring, Scaling strategy, CAPI + Pixel setup, Creative testing, Audience segmentation
  • Solid understanding of performance metrics: CPL, CPA, ROAS, CTR, CVR, AOV.
  • Ability to write or brief strong ad copy and creative concepts.
  • Experience with landing page CRO is a bonus.
  • Comfortable working across multiple brands (education, D2C, wellness, consulting).
  • Analytical mindset with high attention to detail.
  • Education:

    Bachelor’s degree in Marketing, Business, Economics, or similar.
  • Good to Have:

    Experience with D2C brands, Education institutes, or performance-driven agencies.


Compensation

₹40,000-₹50,000 per month, based on experience and assessment.


Form: https://forms.gle/KrkLYvbGdTJMeaVVA

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