Meta Ads Specialist

Note: Only candidates who fill out the form at the bottom will be considered.

About the Role:

Meta Ads Specialist

brief high-converting creatives.

If you’re obsessed with testing, data, and creative strategy and know how to turn campaigns profitable, this role is built for you.

Key Responsibilities:

Campaign Strategy & Execution

• Plan, launch, and optimise Meta campaigns across Lead, Sales, and CTWA objectives.
• Structure TOF/MOF/BOF funnels aligned with brand goals (education, wellness, D2C, service businesses).
• Build strong audience layering—interest, lookalike, first-party (CAPI), behavioural, retargeting cohorts.
• Maintain clean, scalable account architecture (naming conventions, UTM hygiene, budget pacing).

Performance Optimisation

• Optimise for CPL, CPA, ROAS, AOV, LTV, and lead quality metrics.
• Run A/B tests on hooks, formats, placements, landing pages, and CTWA flows.
• Improve creative CTR, thumb-stop ratio, and conversion rates through structured testing.
• Troubleshoot under-spending campaigns, learning phase issues, high CPA, and attribution drop-offs.

Creatives & Messaging

• Work closely with internal creative teams to deliver scroll-stopping ads (static, carousel, reels).
• Develop hooks, angles, and briefs based on consumer psychology, pain points, and platform trends.
• Benchmark and reverse-engineer top ads from Meta Ad Library to build winning concepts.
• Ensure creatives match brand tone (education, D2C apparel, wellness, services).

Tracking & Attribution

• Set up and maintain Meta Pixel + CAPI (Conversions API) via GTM, Shopify, WooCommerce, or API gateways.
• Implement event deduplication, custom conversions, and advanced matching.
• Track performance using GA4, UTMs, and Sheets dashboards.

Analysis & Reporting

• Monitor daily performance, identify patterns, and proactively fix issues.
• Build weekly/monthly reports with insights, not just numbers.
• Suggest funnel or offer improvements based on data.

Requirements

• 2–3 years

  hands-on Meta Ads experience with proven results in D2C or lead-gen.
• Strong command over: Campaign structuring, Scaling strategy, CAPI + Pixel setup, Creative testing, Audience segmentation
• Solid understanding of performance metrics: CPL, CPA, ROAS, CTR, CVR, AOV.
• Ability to write or brief strong ad copy and creative concepts.
• Experience with landing page CRO is a bonus.
• Comfortable working across multiple brands (education, D2C, wellness, consulting).
• Analytical mindset with high attention to detail.

• Education:

  Bachelor’s degree in Marketing, Business, Economics, or similar.

• Good to Have:

  Experience with D2C brands, Education institutes, or performance-driven agencies.

Compensation

₹40,000-₹50,000 per month, based on experience and assessment.

Form: https://forms.gle/KrkLYvbGdTJMeaVVA