Meta Ads Specialist

Role Overview As a Meta Ads Specialist at DSQR Studio, you will be responsible for planning, setting up, and managing Meta Ads campaigns across Facebook & Instagram. Your role involves conducting detailed audience research, creating effective targeting strategies, testing ad creatives and campaign structures, optimizing daily performance metrics, running A/B tests, collaborating with design and content teams, preparing performance reports, and staying updated with the latest trends in Meta Ads, paid marketing, and AI-driven ad optimization. Key Responsibilities - Plan, set up, and manage Meta Ads campaigns across Facebook & Instagram. - Conduct detailed audience research and build effective targeting strategies. - Create and test ad creatives, copy variations, and campaign structures. - Monitor daily performance metrics (CTR, CPC, ROAS, CPA) and optimize for maximum ROI. - Run A/B tests to improve ad performance and conversion rates. - Collaborate with the design and content team for high-performing creatives. - Prepare performance reports and provide data-driven recommendations. - Stay updated with the latest trends in Meta Ads, paid marketing, and AI-driven ad optimization. Qualifications Required - Minimum 1 year of proven experience in Meta Ads campaign management. - Strong understanding of ad targeting, bidding strategies, and remarketing. - Experience with Facebook Business Manager, Ads Manager, and Pixel setup. - Knowledge of conversion tracking, funnels, and analytics. - Strong analytical and problem-solving skills. - Ability to manage ad budgets effectively and deliver measurable growth. - Good communication and reporting skills. - Location: Must be available to work on-site in Vadodara (Alkapuri). About DSQR Studio DSQR Studio is a creative video editing and AI content agency that helps global creators, coaches, and brands scale through high-quality video production, automation, and digital strategies. They pride themselves on speed, creativity, and leveraging the latest AI tools to stay ahead of industry trends.,