Meta Ads Specialist

Key Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) ad campaigns across multiple objectives (Lead Generation, Traffic, Conversions, Remarketing, Brand Awareness).
• Set up and optimize campaigns, including audience segmentation, custom/lookalike audiences, retargeting funnels, and creative testing.
• Monitor campaign performance daily using Meta Ads Manager and analytics tools.
• Manage budgets, bid strategies, and optimize ROAS/CPA to achieve performance goals.
• Create and analyze performance reports; provide insights and recommendations for improvement.
• Coordinate with the content, design, and product teams to develop high-performing creatives and landing pages.
• Stay updated on Meta platform changes, industry trends, and best practices.
• Implement Pixel, Conversions API (CAPI), and event tracking for accurate attribution and analytics.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person