Meta Ads Specialist

- Plan and launch paid advertising campaigns on Meta platforms aligned with client goals.

- Identify ideal audience segments using demographics, interests, and behavior data to ensure ads reach the most relevant users.

- Craft compelling ad copy and select engaging visuals (images, videos) for campaigns.

- Allocate and oversee campaign Budget to maximize return on investment and achieve desired KPIs.

- Monitor analytics such as CTR, CPM, CPA, ROAS, and conversion rates. Generate performance reports with insights and improvement recommendations.

- Run A/B tests, refine targeting, adjust creatives, and optimize campaigns to improve efficiency and results continuously.

- Analyze campaign data and provide actionable insights to clients or internal teams.

- Study competitor ads, industry trends, and platform updates to ensure campaigns remain relevant and competitive.

- Work closely with sales, content, design, and strategy teams to ensure alignment across campaigns.

Job Types: Full-time, Freelance
Contract length: 12 months

Pay: ₹10,000.00 - ₹15,000.00 per month

Benefits:

• Paid time off

Education:

• Bachelor's (Preferred)

Experience:

• OneSite: 1 year (Preferred)

Work Location: In person