- Plan and launch paid advertising campaigns on Meta platforms aligned with client goals. - Identify ideal audience segments using demographics, interests, and behavior data to ensure ads reach the most relevant users. - Craft compelling ad copy and select engaging visuals (images, videos) for campaigns. - Allocate and oversee campaign Budget to maximize return on investment and achieve desired KPIs. - Monitor analytics such as CTR, CPM, CPA, ROAS, and conversion rates. Generate performance reports with insights and improvement recommendations. - Run A/B tests, refine targeting, adjust creatives, and optimize campaigns to improve efficiency and results continuously. - Analyze campaign data and provide actionable insights to clients or internal teams. - Study competitor ads, industry trends, and platform updates to ensure campaigns remain relevant and competitive. - Work closely with sales, content, design, and strategy teams to ensure alignment across campaigns. Job Types: Full-time, Freelance Contract length: 12 months Pay: ₹10,000.00 - ₹15,000.00 per month Benefits: Paid time off Education: Bachelor's (Preferred) Experience: OneSite: 1 year (Preferred) Work Location: In person