Meta Ads Specialist

Company Description

Excellent Publicity is one of the fastest growing media agency, headquartered at Ahmedabad with 6 other offices - 5 in India and 1 in UAE. We have served 3,000+ clients including the likes of Google, Amazon, UBER, Reliance, Adani, Tata across our 3,00,000+ media services over past 13 years of our journey.

Website

Linkedin

Instagram

Experience

1 to 3 years

Job Summary

We are seeking a data-driven and creative Meta Ads Specialist to manage and optimize paid advertising campaigns across Facebook, Instagram, and other Meta platforms. The ideal candidate will have hands-on experience in planning, executing, and analyzing paid social campaigns that drive ROI, customer acquisition, and brand awareness.

Roles & Responsibilities

· Develop, manage, and optimize Meta (Facebook & Instagram) ad campaigns across all funnel stages.

· Conduct audience research, segmentation, and A/B testing to improve targeting and performance.

· Monitor, analyze, and report on campaign performance using Meta Ads Manager and Google Analytics.

· Optimize campaigns for KPIs such as ROAS, CPA, CTR, and conversion rates.

· Stay up-to-date with platform updates, algorithm changes, and best practices.

· Collaborate with the content, design, and eCommerce/CRM teams to align campaigns with broader marketing initiatives.

· Manage budgets and allocate spend efficiently across campaigns.

· Develop and present performance reports and insights to internal stakeholders or clients.

Key Skills Required

· Bachelor’s degree in Marketing, Advertising, or a related field.

· Strong analytical and quantitative skills.

· Familiarity with ad operations, real-time bidding, and audience targeting.

· Excellent communication skills, with the ability to collaborate across teams and communicate campaign insights effectively

· Familiarity with other paid channels (e.g., TikTok, Google Ads, LinkedIn) is a bonus.

· Creative thinking and an eye for high-performing visual content.