Meta Ads Specialist

Job Description

Key Responsibilities: Plan, execute, and optimize paid ad campaigns across Meta platforms (Facebook, Instagram, etc.) Create and manage ad sets, targeting strategies, budgets, and bidding systems Develop ad creatives and copies in collaboration with the content and design teams Monitor ad performance daily and implement data-driven optimizations to improve ROI Conduct A/B testing on creatives, audiences, and placements Set up and manage Meta Pixel, custom conversions, and event tracking Analyze campaign performance using Meta Business Suite and Ads Manager reports Identify audience insights and trends to refine targeting strategies Prepare detailed weekly/monthly reports and present results to stakeholders or clients Stay updated on algorithm changes, ad policy updates, and best practices Ensure all campaigns comply with Meta’s advertising guidelines and brand standards Requirements: Bachelor’s degree in Marketing, Digital Media, or a related field 1–3 years of hands-on experience running Meta Ads campaigns Strong understanding of Meta Business Suite, Ads Manager, and audience targeting tools Proven track record of successful lead generation and/or e-commerce campaigns Knowledge of campaign metrics such as CTR, CPC, ROAS, CPM, etc. Ability to create basic ad creatives using Canva or similar tools (preferred) Analytical mindset with strong problem-solving skills Ability to work independently and manage multiple projects simultaneously Nice to Have: Certification in Meta Ads (Meta Blueprint) Experience in managing remarketing or funnel-based campaigns Knowledge of Google Ads or other PPC platforms Job Types: Full-time, Permanent Benefits: Leave encashment Schedule: Day shift Ability to commute/relocate: Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required) Experience: Google Ads: 1 year (Required) Work Location: In person