Everto Marketing

Job Title: Meta Ads Specialist (Facebook & Instagram Ads) Location: [ Remote ] Experience Required: Minimum 1 year hands-on experience in Meta Ads About Us We are a results-driven digital marketing agency helping brands grow through paid advertising, content strategy, and performance marketing. We are looking for an experienced Meta Ads Specialist to plan, execute and optimise Meta ad campaigns for our clients. Responsibilities: Create, manage, and optimise Meta (Facebook & Instagram) ad campaigns Perform audience research, targeting, and budget planning Track, analyze, and report campaign performance Work on lead generation, conversion campaigns, remarketing & brand awareness ads Create high-performing ad copies & suggest creative direction Stay updated with Meta Ads policies, trends, and algorithm changes Setup Pixel, Events, Custom Conversions, API tracking if required Collaborate with design & content team to improve CTR and ROAS Required Skills: Strong understanding of Meta Ads Manager Experience in running campaigns for e-commerce, service business, or lead gen Knowledge of A/B testing, funnel strategy, and campaign scaling Ability to analyze metrics (CPC, CPM, CTR, CPA, ROAS, etc.) Good communication & reporting skills Basic knowledge of Canva / creatives (preferred) Job Type: Freelance Work Location: In person