Medical Sales Representative

Job Description

Job Summary: As the Marketing Manager specializing in urology medical devices, you will be responsible for developing and executing comprehensive marketing strategies to promote our services in the Mumbai and Pune regions. In addition to managing and guiding a team, you will play a pivotal role in shaping the brands presence, generating leads, and building relationships with healthcare professionals and institutions. You will be a key driver in product adoption and market growth, collaborating with both internal teams and external stakeholders. Key Responsibilities: 1. Team Leadership & Development: Manage and lead a team of marketing professionals, guiding them in executing marketing initiatives, campaigns, and product launches. Provide mentorship, set clear objectives, and support team development to ensure high performance and alignment with company goals. 2. Strategic Marketing Planning: Develop and implement regional marketing strategies for the urology product portfolio, ensuring alignment with overall company objectives. Conduct thorough market research and competitor analysis in Mumbai and Pune to identify growth opportunities. 3. Collaboration with Sales Team: Work closely with the sales team to develop and execute integrated marketing and sales plans. Provide support and resources (sales collateral, product knowledge, etc.) to drive sales growth and ensure successful product positioning in the market. 4. Brand Management: Oversee the development of marketing materials, digital content, and promotional strategies to maintain a consistent and impactful brand presence across various channels (social media, trade shows, conferences, etc.). 5. Product Launch & Promotion: Lead the planning and execution of product launches, ensuring successful adoption by healthcare professionals and institutions. Coordinate with the product team to align on messaging, education, and positioning. 6. Customer Engagement & Relationship Building: Develop and maintain strong relationships with key opinion leaders (KOLs), urologists, healthcare professionals, and institutions in the Mumbai and Pune regions to foster trust and loyalty. Provide education and product training as needed. 7. Digital & Social Media Marketing: Oversee the development and execution of digital marketing campaigns (SEO, PPC, social media, email marketing) to increase visibility and engagement with target audiences in the urology field. 8. Performance Monitoring & Reporting: Track, analyze, and report on the performance of marketing campaigns, using data-driven insights to refine strategies and improve results. Set key performance indicators (KPIs) to assess the impact of marketing efforts on sales and market share. 9. Budget Management: Manage the marketing budget for the Mumbai and Pune regions, ensuring efficient allocation of resources for maximum impact. Report on budget performance and ensure spending aligns with strategic priorities. 10. Market Education & Training: Lead educational sessions, workshops, and seminars for healthcare professionals, providing them with the knowledge to successfully use our urology products in clinical settings.