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Media Intelligence - Senior Manager

6 years

0 Lacs

bengaluru karnataka india

Posted:20 hours ago| Platform: Linkedin logo

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Skills Required

data management drive standardization interoperability content measurement analyze analytics visualization tableau power sql programming engineering automation ai vision automate marketing research efficiency audit agile jira storytelling workflow communication leadership saas certifications

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Media Data Management & Intelligence

  • Lead the creation and management of unified media intelligence dashboards integrating data from TV, digital, and streaming ecosystems.
  • Drive metadata standardization and interoperability across broadcasters and content partners, ensuring data accuracy and completeness.

Audience Measurement & Insights

  • Analyze audience behavior, consumption patterns, and campaign performance using media analytics tools and visualization platforms (Tableau, Power BI, SQL, Python).
  • Deliver insights that influence programming, ad placements, and ROI decisions.

Product Analytics & Automation

  • Collaborate with engineering and data teams to enhance automation and AI-led analytics workflows — reducing manual efforts and improving turnaround time by measurable margins.
  • Utilize GenAI, RPA, and computer vision tools to automate metadata ingestion and validation processes.

Strategic Stakeholder Collaboration

  • Partner with product, marketing, and research teams to align insights with business goals.
  • Translate analytical findings into actionable recommendations for senior stakeholders across media, marketing, and product functions.

Operational Efficiency & Continuous Improvement

  • Monitor, audit, and refine media data pipelines for accuracy and timeliness.
  • Develop frameworks to measure performance improvements (e.g., time-to-insight, content accuracy, data validation efficiency).

Key Skills & Competencies

  • Strong foundation in

    media analytics, audience measurement, and metadata systems

  • Hands-on experience with

    Tableau, Power BI, SQL, R, Python

    , and Excel
  • Familiarity with

    Agile product management

    tools (JIRA, Miro, Notion)
  • Strong

    data storytelling and visualization

    skills
  • Experience with

    automation technologies (RPA, GenAI)

    and

    workflow optimization

  • Excellent problem-solving, communication, and cross-functional leadership skills

Preferred Background

  • MBA in Marketing / Analytics (IIMs or equivalent)
  • 3–6 years of experience in

    Media Research, Audience Analytics, or Product Intelligence

  • Prior exposure to

    Nielsen Media, Kantar, BARC, or media-tech / SaaS ecosystems

    preferred
  • Certifications in

    Agile, Product Ownership (CSPO), or Six Sigma

    are a plus

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