Media Buying & Operations - Advertising Agency

Expertiz

0 - 4 years

2 - 6 Lacs

Mumbai

Posted:2 weeks ago| Platform:

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Skills Required

media buying advertising sales campaigns media sales digital marketing digital sales branding business development corporate sales brand management campaign management marketing ad sales promotions b2b sales atl media planning btl ad space selling

Work Mode

Work from Office

Job Type

Full Time

Job Description

Buying & Operations:

Co-ordinate with media suppliers for rates and get deals from channels/ publications basis brief from planners
Ensure all estimates for all clients are raised through Mediaware for all ATL mediums other
Maintain rate card for all media houses
Create Rate benchmark repository
JSR on weekly basis along with POA
Regular interaction with channel post RO to get confirmation of campaign start date , providing regular update on release dates to planners
Create , maintain & publish innovations / market info (what competition is doing? Through relationship building with media suppliers

Client Interaction / Handling:

Sending MR and following up with the client for all releases
Handling designated clients for all work related to execution , buying and monitoring
Ensuring regular monitoring and keep track of make goods
Regular interaction with clients for spots placement/ page positions

General:

To keep an eye on the media, assess the efficacy of communication platforms and media channels and then make the important decisions about where advertising campaigns are actually going to be unleashed upon the world.
To work alongside media planners when executing media-based promotional strategies for their clients.
To work with media planners to devise media buying strategies which will achieve the right level of coverage.
To establish relationships with media sales agencies and potential clients.
To review the success of certain campaigns and negotiate with media sales agencies in order to make vital adjustments and changes.
To be savvy with money and spend wisely from the entrusted budget

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