Media Buying & Operations - Advertising Agency

We are seeking a detail-oriented and strategically-minded professional for Media Buying & Operations within our Advertising Agency. This role is crucial for securing optimal media rates, ensuring seamless campaign execution across various ATL (Above-The-Line) mediums, and maintaining strong relationships with both media suppliers and clients. You will play a key role in making critical decisions about media placement and optimizing campaign performance to achieve maximum client impact.

Key Responsibilities:

Media Buying & Deals:

• Coordinate with media suppliers to obtain competitive rates and negotiate deals from channels and publications based on briefs provided by media planners.
• Maintain an updated rate card for all media houses and create a comprehensive rate benchmark repository for strategic reference.
• Generate Job Status Reports (JSR) on a weekly basis, along with Plans of Action (POA).

Campaign Execution & Monitoring:

• Ensure all estimates for clients are accurately raised through Mediaware for all ATL mediums.
• Regularly interact with channels post Release Order (RO) to confirm campaign start dates and provide consistent updates on release dates to media planners.
• Create, maintain, and publish information on media innovations and market insights, including competitor activities, through strong relationships with media suppliers.
• Oversee the execution, buying, and monitoring aspects for designated clients.
• Ensure regular monitoring and diligently track make-goods (compensatory ad placements).
• Maintain regular interaction with clients regarding spot placements and page positions.

Media Strategy & Optimization:

• Continuously assess the efficacy of communication platforms and media channels to make informed decisions about where advertising campaigns will be deployed.
• Work collaboratively alongside media planners when executing media-based promotional strategies for clients.
• Devise media buying strategies with media planners to achieve the right level of media coverage for campaigns.
• Review the success of campaigns and negotiate with media sales agencies to make vital adjustments and changes for optimization.
• Manage entrusted budgets wisely, ensuring efficient and effective media spending.

Client Interaction & Reporting:

• Send Media Releases (MR) to clients and follow up for all releases.
• Handle all work related to execution, buying, and monitoring for designated clients.

Required Skills:

• Proficiency in coordinating with media suppliers for rates and negotiating deals.
• Ability to ensure estimates are raised through Mediaware for ATL mediums.
• Skills in maintaining rate cards for media houses and creating a rate benchmark repository.
• Capability to generate weekly JSRs and POAs.
• Strong ability to interact with channels to confirm campaign start dates and provide release date updates to planners.
• Proficiency in creating, maintaining, and publishing media innovations/market info.
• Experience in sending MRs and following up with clients for releases.
• Ability to handle designated clients for execution, buying, and monitoring.
• Skills in ensuring regular monitoring and tracking of make-goods.
• Aptitude for regular interaction with clients for spot placement/page positions.
• Ability to assess communication platforms and media channels to make crucial decisions about campaign deployment.
• Experience working alongside media planners to execute promotional strategies and devise media buying strategies.
• Ability to establish relationships with media sales agencies and potential clients.
• Proficiency in reviewing campaign success and negotiating adjustments.
• Strong financial acumen to manage budgets wisely.