MarTech Specialist

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About Us

At Helium

If you’re passionate about it and want to make a real impact on client decision-making, this role is for you.

Role Overview

As a MarTech Specialist

This role is a mix of client handling, technical expertise, and strategic decision-making.

Key Responsibilities

• Act as the primary client-facing MarTech expert for India operations, guiding strategy and execution
• Manage, configure, and optimize Adobe Solutions:
• Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe Journey Optimizer (AJO), Adobe Target
• Partner with cross-functional teams (Marketing, Data, IT) to ensure MarTech solutions align with business goals
• Build and maintain tagging strategies, data layers, and implementation of best practices
• Analyze customer data to generate actionable insights for campaign targeting, personalization, and engagement
• Support and optimize A/B and multivariate testing strategies with Adobe Target
• Troubleshoot and resolve technical and data issues in the MarTech stack
• Stay updated on industry trends, Adobe product updates, and best practices
• Provide training, documentation, and knowledge-sharing across internal teams

Qualifications & Skills

·      Hands-on experience with Adobe Suite: Analytics, CJA, AEP, Launch, AJO, Target

·      Strong knowledge of digital marketing concepts, customer journeys, and personalization

·      Familiarity with JavaScript, web tagging, and data collection frameworks (a plus).

·      Strong analytical mindset with problem-solving skills

·      Excellent communication & client-handling abilities, able to simplify technical concepts

·      Relevant Adobe certifications (preferred)

·      Bachelor’s degree in marketing, Computer Science, Data Analytics, or related field

Why Join Helium?

·      Working with industry-leading Adobe technology

·      Be part of a collaborative, innovative, and global team

·      Opportunity for career growth, leadership exposure, and professional certifications

·      Competitive salary + benefits package

·      Flexible remote-first working environment

Interested?

• Join us in shaping the future of customer experiences with data, creativity, and technology