Job
Description
Role Overview: As a Marketo Specialist, you will play a crucial role in supporting the marketing team by executing and optimizing marketing automation strategies using Marketo. With 3-5 years of experience in Marketo, you will be responsible for managing campaigns, executing communications, and enhancing lead generation efforts. Key Responsibilities: - Execute Campaigns: Implement and manage email marketing campaigns, lead nurturing programs, and other marketing automation initiatives within Marketo. - Segmentation and Targeting: Create and manage segmentation strategies to ensure targeted delivery of campaigns based on customer behavior, demographics, and engagement. - Marketing Knowledge: Demonstrate an understanding of digital marketing strategies, including email marketing, lead generation, and customer segmentation. - Analyze Campaign Performance: Monitor and analyze the performance of marketing campaigns, including open rates, click-through rates, conversions, and ROI. - Generate Reports: Create regular reports and dashboards to track key performance indicators (KPIs) and provide actionable insights to optimize marketing efforts. - Lead Scoring and Nurturing: Develop and maintain lead scoring models and lead nurturing workflows to improve lead quality and conversion rates. - Database Management: Manage and maintain the integrity of the Marketo database, ensuring data accuracy and consistency. - Cross-functional Collaboration: Work closely with marketing, sales, and other relevant teams to ensure alignment of marketing strategies and objectives. - Training and Support: Provide support and training to team members on Marketo functionalities and best practices as needed. Qualifications Required: - Strong organizational skills for project management to handle multiple campaigns and projects simultaneously. - Experience with other marketing automation tools. - Knowledge of HTML, CSS, and JavaScript can be beneficial. - Flexibility and responsiveness to changing goals. - Marketo Architect, Business Practitioner, or Certified Professional certifications preferred but not required. Company Details: The company emphasizes the importance of collaboration and support across different teams, ensuring alignment in marketing strategies and objectives. Additionally, continuous learning and development opportunities are provided to enhance skills and knowledge in Marketo functionalities. Role Overview: As a Marketo Specialist, you will play a crucial role in supporting the marketing team by executing and optimizing marketing automation strategies using Marketo. With 3-5 years of experience in Marketo, you will be responsible for managing campaigns, executing communications, and enhancing lead generation efforts. Key Responsibilities: - Execute Campaigns: Implement and manage email marketing campaigns, lead nurturing programs, and other marketing automation initiatives within Marketo. - Segmentation and Targeting: Create and manage segmentation strategies to ensure targeted delivery of campaigns based on customer behavior, demographics, and engagement. - Marketing Knowledge: Demonstrate an understanding of digital marketing strategies, including email marketing, lead generation, and customer segmentation. - Analyze Campaign Performance: Monitor and analyze the performance of marketing campaigns, including open rates, click-through rates, conversions, and ROI. - Generate Reports: Create regular reports and dashboards to track key performance indicators (KPIs) and provide actionable insights to optimize marketing efforts. - Lead Scoring and Nurturing: Develop and maintain lead scoring models and lead nurturing workflows to improve lead quality and conversion rates. - Database Management: Manage and maintain the integrity of the Marketo database, ensuring data accuracy and consistency. - Cross-functional Collaboration: Work closely with marketing, sales, and other relevant teams to ensure alignment of marketing strategies and objectives. - Training and Support: Provide support and training to team members on Marketo functionalities and best practices as needed. Qualifications Required: - Strong organizational skills for project management to handle multiple campaigns and projects simultaneously. - Experience with other marketing automation tools. - Knowledge of HTML, CSS, and JavaScript can be beneficial. - Flexibility and responsiveness to changing goals. - Marketo Architect, Business Practitioner, or Certified Professional certifications preferred but not required. Company Details: The company emphasizes the importance of collaboration and support across different teams, ensuring alignment in marketing strategies and objectives. Additionally, continuous learning and development opportunities are provided to enhance skills and knowledge in Marketo functionalities.
