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Xerago
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Marketo Specialist

Marketo Specialist

5 - 6 years

|

0 - 1 Lacs

Posted:4 days ago| Platform:

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Skills Required

marketo campaigns landing pages marketo certified salesforce crm html/css smart list compelling mail forrms

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

Marketo Campaign Specialist

Key Responsibilities

Lead full-cycle Marketo campaignscraft compelling emails, landing pages, forms, and smart lists
Collaborate with demand gen, marketing, and sales teams to drive effective lead nurturing
Boost conversion rates through advanced segmentation, lead scoring, and lifecycle management
Own campaign analytics—track KPIs, build reports, and optimize future performance
Ensure flawless data accuracy, compliance, and smooth Salesforce integration

Requirements

5+ years of hands-on experience in Marketo as a core marketing automation tool; Marketo Certified Expert/Specialist is mandatory.
Proven expertise in B2B marketing, lead generation, and customer journey mapping.
Proficient in HTML/CSS for email and landing page customization, with strong Salesforce CRM experience.
Strong analytical and reporting skills with proven ability to track and optimize campaign performance.
Excellent communication, project management, and collaboration skills to drive cross-functional success.

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