Marketing Web & Operations Specialist

Role: Marketing Web & Operations Specialist

Experience Required: 3-5 years of relevant experience

Location: Hyderabad

The Opportunity

We are seeking a versatile and technical Marketing Web & Operations Specialist to be the

backbone of our marketing technology and digital presence. While your primary responsibility will be

the technical development of our website, this role extends into critical areas of marketing operations.

You will manage marketing automation workflows, ensure the integrity of our tech stack integrations,

and provide technical support for our campaign efforts. This is a hybrid role perfect for a skilled web

developer who is also passionate about process optimization and using technology to make a

marketing team run more efficiently.

Key Responsibilities

● HubSpot Web Development: Own the development, maintenance, and optimization of our

corporate website on the HubSpot CMS Hub. Build responsive and high-performing landing

pages, email templates, and web pages.

● Marketing Automation: Build and manage marketing automation workflows, including lead

nurturing sequences, lead scoring models, and internal notifications, to support the entire lead

lifecycle.

● MarTech Management & Integration: Serve as a technical point of contact for our MarTech

stack. Manage and troubleshoot integrations between our core marketing and sales systems to

ensure seamless data flow.

● Campaign Support: Provide technical support to the marketing team by building complex

campaign assets, implementing tracking scripts, and ensuring all digital properties are optimized

for data capture and analytics.

● Website Optimization: Collaborate with the SEO specialist to implement technical SEO

recommendations and continuously improve website performance, speed, and user experience.

Your Qualifications

● 3-5 years of experience in a technical marketing role (web development, marketing operations, or

similar).

● Mandatory: Proven, hands-on experience developing and managing websites on the HubSpot

CMS Hub, with strong proficiency in its templating language.

● Solid front-end development skills, including HTML, CSS, and JavaScript.

● Experience building and managing automation within a marketing automation platform (HubSpot

strongly preferred).

● Familiarity with managing integrations between marketing systems (e.g., core marketing

automation to CRM sync, API connections, and integration platforms).

● A problem-solver with strong technical aptitude and the ability to troubleshoot issues across the

MarTech stack.

● Ability to collaborate effectively with both technical and non-technical team members.

Sonali Sindhi

Whatsapp No.: +91-9634441110/

+65 60275492// Sonali.sindhi@nityo.com