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IDFC FIRST Bank
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Marketing Technology Manager

Marketing Technology Manager

IDFC FIRST Bank

2 years

0 Lacs

mumbai maharashtra india

Posted:6 days ago| Platform:

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Skills Required

marketing technology stack drive engineering design auditing architecture development configuration integration crm erm content monitoring reports governance security integrity

Work Mode

On-site

Job Type

Full Time

Job Description

Job Requirements

Role/ Job Title:

Marketing Technology Manager

Function/ Department:

Digital Acquisition

Job Purpose

The role is a key contributor for overseeing and optimizing our marketing technology stack to drive efficient and effective marketing campaigns.

Roles & Responsibilities

Coordinate with Product Teams, Enterprise Teams, Engineering Teams, and Campaign Teams to understand the end-state requirement and design the optimal and scalable solution.
Auditing current MarTech architecture landscape and design solutions based on the gaps discovered.
Coordinate with Partners (Internal and External) to drive development & configuration of the Digital Marketing Stack
Oversee the existing marketing technology stack.
Implement necessary additions to enhance performance.
Ensure seamless integration of systems, including CRM and ERM platforms.
Publish content and set up SEM campaigns.
Keep abreast of the latest marketing technology trends.
Implement relevant innovations within our systems.
Evaluate, select, and implement new marketing technologies and best practices.

Secondary Responsibilities

Monitoring and building reports, ensuring governance and security of the applications, monitoring of schedules, and ensuring sanctity and integrity of the reports and underlying data.

Education Qualification

Graduation: Bachelor’s degree any relevant streamPost-graduation: Any Stream

Experience:

02+ years of relevant experience.

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