Marketing Specialist

Marketing Specialist (SEO, Google Ads, Meta Ads)

Location:

Job Summary:

Marketing Specialist

Key Responsibilities:

• SEO Optimization:

• Perform keyword research, on-page and off-page optimization, and technical SEO audits.
• Develop and implement strategies to improve website rankings and organic traffic.
• Monitor and analyze website performance using tools like Google Analytics, Search Console, and Search Atlas.

• Google Ads Management:

• Create, manage, and optimize Google Ads campaigns to maximize ROI.
• Conduct A/B testing, analyze campaign performance, and adjust strategies to improve conversions.

• Meta Ads (Facebook & Instagram):

• Plan, execute, and optimize paid campaigns on Meta platforms to reach target audiences effectively.
• Track performance metrics and suggest improvements to increase engagement and conversions.

• Link Building:

• Develop and execute link-building strategies to enhance domain authority and website credibility.
• Build relationships with high-quality websites for backlinks and partnerships.

• Website Authority & Traffic:

• Implement strategies to improve website authority and drive consistent growth in traffic.
• Collaborate with content creators to ensure high-quality, SEO-friendly content is published.

Requirements:

• Proven experience in 

  SEO

  , 

  Google Ads

  , 

  Meta Ads

  , and 

  Link Building

  .
• Strong understanding of search engine algorithms, ranking factors, and best practices.
• Proficiency in tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Ad Manager.
• Ability to analyze data and generate actionable insights to improve performance.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Experience in improving website authority, ranking, and driving organic traffic growth.
• Bachelor's degree in Marketing, Business, or related field (preferred).

Why Join Us?

• Competitive salary package.
• Opportunity to work in a collaborative and innovative environment.
• Office-based role in Mohali, Punjab, with a supportive team culture.
• Chance to grow and develop your expertise in digital marketing.