Marketing Specialist

Key Responsibilities

• Plan and execute demand generation strategies with a focus on organic growth channels.
• Manage and optimize website landing pages to maximize lead conversions.
• Lead and guide the email marketing team in planning campaign calendars, audience segmentation, and nurturing flows.
• Monitor lead funnel performance, maintain CRM hygiene, and share regular performance reports with the Sales team.
• Execute LinkedIn outreach campaigns and develop partnerships to build pipeline opportunities.
• Conduct A/B testing on landing pages, emails, and CTAs to improve conversion rates.
• Provide monthly performance insights, including lead source analysis, ROI, and conversion metrics.
• Collaborate with the Brand Manager and SEO/Social Media Executive to align campaigns with overall marketing goals.
• Recommend and implement quarterly growth strategies such as webinars, case studies, and organic campaigns.

Skills & Qualifications

• Proven experience in demand generation, inbound marketing, or digital marketing.
• Strong knowledge of CRM tools, marketing automation platforms, and analytics tools.
• Hands-on experience with email marketing campaigns and LinkedIn outreach.
• Excellent understanding of lead nurturing, funnel management, and conversion optimization.
• Strong analytical, communication, and collaboration skills.
• Ability to recommend and execute creative growth strategies.

Job Type: Full-time

Work Location: In person