Marketing Specialist

About the Company

Blue Star Engineering & Electronics Limited (Blue Star E&E), a wholly-owned subsidiary of Blue Star Limited, is a leading provider of comprehensive engineering solutions in India. With decades of expertise, Blue Star E&E is renowned for providing cutting-edge technology and turnkey solutions across industries. The company’s commitment to quality, reliability, and customer satisfaction ensures its position as a trusted partner in driving progress and enabling growth for businesses nationwide.

About the Role

Grow brand awareness for Blue Star E&E among the key solution portfolio across Industrial Testing & Measurement. Establish Blue Star E&E as a “Solution Provider” in existing & new business lines.

Responsibilities

• Establish a marketing calendar for brand awareness and enquiry generation initiatives and manage budgets and deliver on marketing objectives.
• Manage Digital, Social, Media & PR agencies, content writers, event agencies to conceptualize & execute the initiatives.
• Manage inside sales team and ensure efficiency of the same.
• Conduct periodic brand awareness research to ensure marketing objectives are achieved.
• Monitor enquiry generation through various digital campaigns through website, google key words, LinkedIn, B2B platforms, etc. and work with CRM team for handover of enquiries and take feedback on sales conversion to optimize media spending.
• Brief agencies and follow up on creatives and media plans & manage execution agencies to ensure timely delivery.

Required Skills

• Experience in B2B marketing for industrial products.
• Created and managed digital, BTL, and content marketing plans within set budgets.
• Organized sponsored events at the national and local levels.
• Managed vendors and agencies for websites, SEO, events etc.
• Handled content marketing like newsletters, emailers, and blogs, and tracked their performance.
• Designed simple creatives, e-mailers, and brochures.
• Ran digital marketing campaigns to generate new business enquiries.

Qualifications

• 3 to 5 years of experience.
• MBA/PGDM - Marketing.