Marketing Services Manager

About Company:

·        Lotus Dairy Products Private Limited is one of the three dairy subsidiaries of H.P Modi Group. Incorporated in 2001, Lotus Diary has become one of the leading family-owned and -operated dairies in India.

·        Our values lie in our commitment towards the well-being of all our stakeholders. Our care begins from the farm level and covers everyone, from employees, investors, vendors, end-consumer and the community. As a family-owned company, we are dedicated to improving the communities where we live and work because we understand that their prosperity and well-being is critical to the success of our customer-focused business.

Responsibilities

• Working with our Director of Marketing, you will be responsible for managing marketing strategies and media investments to build brand equity, awareness, and sales of products to be launched under Lotus’ new brand
• Define longer term strategic vision using a consumer-first mindset by identifying/assessing portfolio risks, setting strategies in the annual and long range planning process
• Support new product innovation launches from ideation to launch across business case, product development, claims/positioning, costing, packaging development, sales strategy, and marketing activation
• Lead integrated marketing strategy and execution including creative campaign development, digital marketing, email, PR and social media in partnership with external agencies/partners
• Develop agency briefs and project timelines to execute key initiatives in support of brand strategies
• Own and lead packaging renovation and development of existing products and new innovation in collaboration with creative partners and agencies
• Identify consumer trends to be leveraged in new products and line extensions
• Lead cross-functional teams and external agencies to execute against all elements of the business plan
• Build breakthrough communications that will build brand equity and drive long-term growth for the business
• Manage end to end creative strategy- and ensure alignment with your understanding of the consumer and culture

Qualifications

• Possess 5+ years of marketing experience in the FMCG sector with expertise in brand building and innovation
• Self starter with a growth mindset and the demonstrated ability to lead and execute projects with little oversight
• Able to execute on today's challenges while maintaining a forward-thinking mindset around where we'll be six months, a year, and several years from now
• You have strong business acumen with demonstrated understanding of the financial aspects of marketing
• You have excellent organizational, planning, project management, and execution skills
• Strong interpersonal and collaboration skills with exceptional team building skills
• You're passionate about your work; you care deeply about creating a sustainable food system