Marketing Operations Manager

We are seeking a hands-on Marketing Operations Manager who thrives at the intersection of technology, data, and scalable growth. In this role, you will play a critical part in driving our marketing infrastructure, campaign operations, and performance analytics. You ll own and optimize our marketing tech stack including HubSpot, Salesforce, Gong, and 6sense while partnering closely with Sales, RevOps, and Demand Generation to ensure smooth lead management, efficient operations, and impactful reporting. Key Responsibilities Tech Stack & Systems Management Administer and optimize marketing systems including HubSpot, Salesforce integrations, Gong, and 6sense. Design and implement campaign workflows, lead scoring, routing, and nurture streams within HubSpot. Ensure seamless integrations and real-time data synchronization across platforms. Data, Analytics & Attribution Build and maintain dashboards tracking campaign performance, funnel metrics, and pipeline contribution. Own marketing attribution models to evaluate the impact of multi-channel campaigns. Uphold data integrity across systems and implement hygiene protocols. Lead Lifecycle & Campaign Execution Manage end-to-end lead lifecycle processes from acquisition to sales handoff via Salesforce. Partner with Demand Generation and ABM teams to activate audience segmentation and personalized outreach. Provide technical support for campaigns, including form creation, list segmentation, UTM strategy, and platform integrations. Cross-Functional Collaboration Act as the go-to expert for marketing operations best practices. Work closely with Sales, RevOps, and Product Marketing to drive GTM alignment and operational efficiency. Develop training materials and documentation for internal stakeholders on systems and processes. Requirement 5 8+ years of marketing operations experience, preferably in a B2B SaaS or high-growth tech company. Hands-on expertise with HubSpot (Marketing Hub) and Salesforce; experience with 6sense and Gong is highly desirable. Proven ability to build and scale marketing automation workflows and reporting from scratch. Strong analytical mindset with a deep understanding of marketing metrics, attribution, and data storytelling. Experience managing the lead funnel and optimizing sales and marketing alignment. Proactive, self-motivated professional with strong project management and cross-functional collaboration skills. About Aumni Techworks: Aumni Techworks, established in 2016, is a Software Services Company that partners with Product companies to build and manage their dedicated teams in India. So, while you are working for a services company, you are working within a product team and growing with them. We do not take projects, and we have long term (open ended) contracts with our clients. When our clients sign up with us, they are looking at a multi-year relationship. For e.g. Some of the clients we signed up 8 or 6 years, are still with us. We do not move people across client teams and there is no concept of bench. At Aumni, we believe in quality work, and we truly believe that Indian talent is at par with someone in NY, London or Germany. 300+ and growing Benefits of working at Aumni Techworks: Our award-winning culture reminds us of our engineering days. Medical insurance (including Parents), Life and disability insurance 24 leaves + 10 public holidays + leaves for Hospitalization, maternity, paternity and bereavement. On site Gym, TT, Carrom, Foosball and Pool table