702 Marketing Operations Jobs - Page 26

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The Loyalty campaign Development Lead is responsible for driving the creation, development, and implementation of Client's customer loyalty programs. This role plays a critical part in shaping and executing strategies that enhance customer engagement, loyalty, and lifetime value. The Loyalty Programme Development Lead will collaborate with cross-functional teams, leveraging customer insights, market trends, and innovative approaches to create differentiated loyalty offerings. This position requires both strategic vision and operational expertise to ensure that Client's loyalty programs meet customer needs, drive business growth, and deliver measurable results. oAt least 7-9 years of experience in loyalty program development, marketing, or customer engagement roles, ideally within a large-scale, customer-focused organization. oProven experience in developing and managing loyalty programs that drive customer engagement and retention. oStrong background in working with cross-functional teams, including marketing, IT, customer service, and sales, to deliver customer loyalty initiatives. oExperience using CRM and loyalty program management systems (e.g., Salesforce, Microsoft Dynamics, or similar platforms). oKnowledge of the energy sector or similar industries is a plus but not essential. Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Campaign Strategies Problem-solving skills Loyalty Program Platforms:Experience with loyalty program management platforms (e.g., Salesforce Loyalty Management,) and customer relationship management (CRM) systems to track and engage with customers. Customer Data & Analytics:Proficient in using data analytics tools (e.g., Tableau, Power BI, Excel) to analyze customer data, identify trends, and inform loyalty strategies. Digital Marketing & Automation Tools:Knowledge of digital marketing platforms (e.g., email marketing tools, mobile apps, SMS marketing) and marketing automation systems to execute targeted loyalty campaigns. Customer Segmentation:Expertise in using customer segmentation techniques and behavioral data to create personalized loyalty initiatives. Project Management:Strong experience with project management tools (e.g., Jira, Trello, or Asana) to manage program timelines, resources, and deliverables. Technology Integration:Experience in integrating loyalty programs with CRM and other marketing technology tools to ensure a seamless customer experience across digital platforms. Core Competencies: Strategic Thinking:Ability to develop long-term strategies for customer loyalty, taking into ac oA bachelor's degree in Business, Marketing, Communications, or a related field. A Master's degree in Business Administration (MBA) or Marketing is a plus. oAdditional certifications or training in customer loyalty, digital marketing, or CRM platforms is desirable. Roles and Responsibilities: Loyalty Program Strategy & Development:Lead the development and refinement of Client's loyalty program strategy, ensuring it aligns with business objectives and customer needs. Identify opportunities for innovation and differentiation in loyalty offerings to improve customer retention and engagement. Customer Insights & Segmentation:Utilize customer data and market research to understand customer behaviors, preferences, and pain points. Develop customer segmentation strategies to personalize loyalty programs and improve customer experience across various touchpoints. Cross-Functional Collaboration:Work closely with marketing, sales, customer service, and IT teams to ensure the seamless design and execution of loyalty programs. Foster collaboration across departments to ensure programs are aligned with overall business strategies. Program Design & Implementation:Oversee the design and execution of loyalty initiatives, from concept to launch. This includes developing reward structures, engagement strategies, communication plans, and the overall customer experience journey. Performance Tracking & Reporting:Develop and monitor key performance indicators (KPIs) to track the effectiveness of loyalty programs. Regularly report on customer participation, retention rates, and the ROI of loyalty initiatives, making data-driven recommendations for improvement. Continuous Improvement:Continuously evaluate the success of loyalty programs, gather customer feedback, and identify areas for optimization. Drive enhancements based on customer insights, feedback, and evolving market trends. Technology Integration:Collaborate with IT and digital teams to integrate loyalty programs into Client's digital ecosystem, ensuring the effective use of CRM platforms, mobile apps, and other digital tools to enhance customer engagement. Budget Management:Manage the budget for loyalty programs, ensuring efficient allocation of resources and maximizing the ROI of loyalty initiatives. Qualifications Any Graduation

Skill required: Marketing Operations - Product Requirement Definition Designation: Product Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe Streamline Analyst is responsible for driving efficiency and optimization across promotions and point of sale (PoS) activities. This role focuses on analyzing data, identifying opportunities for improvement, and collaborating with cross-functional teams to streamline processes. The aim is to enhance promotional effectiveness, improve cost-efficiency, and maximize return on investment through data-driven insights and continuous improvement initiatives.You will be responsible for Product Requirement Definition which requires a deeply connected product and system design understanding to design new solution requirements (i.e. materials, dimensions, user interactions, etc.) and manage the processes related to the customer requirements for a product (definition, related decisions, realization, etc.) along with the entire PLM.o2-4 years of experience in data analysis, process optimization, or a similar role, preferably in promotions, retail, or consumer goods.oProven track record of working with cross-functional teams and driving process improvements. Education:oBachelor's degree in Business Administration, Marketing, Economics, or a related field.oCertification in project management or process improvement (e.g., PMP, Six Sigma) is a plus. What are we looking for? Proficiency in advanced Excel, Power BI, or other analytics tools for data visualization and reporting. Familiarity with SQL or similar database management systems for querying and manipulating large datasets. Experience with enterprise resource planning (ERP) systems, preferably in retail or promotional settings. Proficiency with project management software (e.g., JIRA, Asana) for managing tasks and timelines effectively. Knowledge of automation tools to streamline repetitive processes and improve efficiency. Analytical Skills:Strong ability to analyze large datasets and extract meaningful insights to support decision-making. Process Improvement:Knowledge of process improvement methodologies (e.g., Lean, Six Sigma) to drive operational efficiencies. Problem Solving:Ability to identify challenges and propose data-driven, cost-effective solutions to improve processes. Communication Skills:Strong verbal and written communication skills to convey complex data insights and collaborate with diverse teams. Stakeholder Management:Experience in managing and influencing key stakeholders to ensure successful project execution. Attention to Detail:High attention to detail when analyzing data and managing projects to ensure accuracy and completeness. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts\ Analyze and interpret sales, promotions, and PoS data to identify trends, patterns, and actionable insights. Lead initiatives to improve the efficiency of promotional strategies and PoS execution by identifying bottlenecks and areas for streamlining. Work closely with marketing, sales, and supply chain teams to ensure seamless execution of promotional activities and provide data-driven recommendations. Assist in developing forecasts and tracking the effectiveness of promotions and PoS campaigns, ensuring alignment with business objectives and budget targets. Drive a culture of continuous improvement within the Promotions and PoS processes, ensuring consistent evaluation and enhancement of strategies. Manage the execution of key initiatives aimed at improving process workflows and promotional performance, ensuring timely delivery and effective communication with stakeholders. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe Planning & Promotions Specialist is responsible for developing and executing promotional strategies that drive customer engagement, sales growth, and brand visibility. This role involves coordinating promotional activities, aligning with business objectives, and ensuring seamless execution across channels. The specialist will collaborate closely with marketing, sales, and operations teams to deliver effective campaigns and optimize promotional efforts.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements 3-5 years of experience in promotions, marketing planning, or a related role. Proven track record of developing and managing successful promotional campaigns. Experience in a fast-paced, multinational organization or industry is preferred.Education: Bachelor's degree in Marketing, Business Administration, or a related field. Certifications in marketing or project management (e.g., PMP, Digital Marketing certifications) are a plus. What are we looking for? Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software). Strong data analysis skills with experience using Excel, Tableau, or similar tools. Knowledge of promotional strategies and sales enablement tools.Competencies: Strong organizational and project management skills, capable of handling multiple promotions simultaneously. Creative thinker with the ability to develop innovative promotional ideas. Analytical mindset with a focus on data-driven decision-making. Excellent communication and collaboration skills to work effectively across teams. Adaptability and ability to thrive in a fast-paced, dynamic environment. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Promotional Planning and Execution:oDesign and implement promotional campaigns to achieve business goals such as increased sales, customer acquisition, or product launches.oDevelop promotional calendars and ensure alignment with overall marketing and sales strategies. Campaign Coordination:oCollaborate with cross-functional teams, including marketing, sales, and operations, to ensure timely and effective execution of promotional activities.oOversee the creation of promotional materials and ensure consistency with brand guidelines. Performance Analysis:oMonitor the performance of promotions using key metrics such as ROI, sales lift, and customer engagement.oProvide post-campaign analysis and actionable recommendations to improve future promotional efforts. Budget Management:oManage promotional budgets, ensuring cost efficiency and maximizing return on investment.oWork with finance teams to track expenses and maintain financial accountability for promotional activities. Market and Competitor Insights:oConduct research on market trends, customer preferences, and competitor activities to inform promotional strategies.oIdentify new opportunities for promotions that align with customer needs and business objectives. Stakeholder Communication:oAct as the point of contact for all promotional activities, providing updates and insights to internal and external stakeholders.oEnsure that all teams are informed of promotional goals, timelines, and outcomes. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Loyalty Programme Development Lead is responsible for driving the creation, development, and implementation of Client's customer loyalty programs. This role plays a critical part in shaping and executing strategies that enhance customer engagement, loyalty, and lifetime value. The Loyalty Programme Development Lead will collaborate with cross-functional teams, leveraging customer insights, market trends, and innovative approaches to create differentiated loyalty offerings. This position requires both strategic vision and operational expertise to ensure that Client's loyalty programs meet customer needs, drive business growth, and deliver measurable results.Role requires Digital Marketing Ads & Promotion creation/designCampaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Loyalty Program Platforms:Experience with loyalty program management platforms (e.g., Salesforce Loyalty Management,) and customer relationship management (CRM) systems to track and engage with customers. Customer Data & Analytics:Proficient in using data analytics tools (e.g., Tableau, Power BI, Excel) to analyze customer data, identify trends, and inform loyalty strategies. Digital Marketing & Automation Tools:Knowledge of digital marketing platforms (e.g., email marketing tools, mobile apps, SMS marketing) and marketing automation systems to execute targeted loyalty campaigns. Customer Segmentation:Expertise in using customer segmentation techniques and behavioral data to create personalized loyalty initiatives. Project Management:Strong experience with project management tools (e.g., Jira, Trello, or Asana) to manage program timelines, resources, and deliverables. Technology Integration:Experience in integrating loyalty programs with CRM and other marketing technology tools to ensure a seamless customer experience across digital platforms. Strategic Thinking:Ability to develop long-term strategies for customer loyalty, taking into account customer needs, competitive landscape, and business objectives. Customer-Centric Approach:Deep understanding of customer behavior and motivations, with a focus on delivering personalized, relevant experiences that foster loyalty. Analytical Mindset:Strong analytical skills, with the ability to assess data and metrics to measure the effectiveness of loyalty programs and make data-driven improvements. Creative Problem Solving:Innovative thinker, able to find creative solutions to challenges and continuously improve program offerings. Collaboration & Team Leadership:Strong interpersonal skills, with the ability to lead and work collaboratively in cross-functional teams. Proven ability to manage and influence stakeholders. Communication Skills:Excellent communication skills, both verbal and written, with the ability to clearly present strategies, insights, and recommendations to senior leadership and stakeholders. Project Management & Execution:Ability to manage multiple initiatives simultaneously, ensuring deadlines are met and deliverables are achieved to a high standard. Roles and Responsibilities: Loyalty Program Strategy & Development:Lead the development and refinement of Client's loyalty program strategy, ensuring it aligns with business objectives and customer needs. Identify opportunities for innovation and differentiation in loyalty offerings to improve customer retention and engagement. Customer Insights & Segmentation:Utilize customer data and market research to understand customer behaviors, preferences, and pain points. Develop customer segmentation strategies to personalize loyalty programs and improve customer experience across various touchpoints. Cross-Functional Collaboration:Work closely with marketing, sales, customer service, and IT teams to ensure the seamless design and execution of loyalty programs. Foster collaboration across departments to ensure programs are aligned with overall business strategies. Program Design & Implementation:Oversee the design and execution of loyalty initiatives, from concept to launch. This includes developing reward structures, engagement strategies, communication plans, and the overall customer experience journey. Performance Tracking & Reporting:Develop and monitor key performance indicators (KPIs) to track the effectiveness of loyalty programs. Regularly report on customer participation, retention rates, and the ROI of loyalty initiatives, making data-driven recommendations for improvement. Continuous Improvement:Continuously evaluate the success of loyalty programs, gather customer feedback, and identify areas for optimization. Drive enhancements based on customer insights, feedback, and evolving market trends. Technology Integration:Collaborate with IT and digital teams to integrate loyalty programs into Client's digital ecosystem, ensuring the effective use of CRM platforms, mobile apps, and other digital tools to enhance customer engagement. Budget Management:Manage the budget for loyalty programs, ensuring efficient allocation of resources and maximizing the ROI of loyalty initiatives. Qualifications Any Graduation

Skill required: Marketing Operations - Creative Design Designation: Content Development Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Media / Graphics Designer produces complex assets used in the development of digital interfaces based on graphics standards, user experience and best practices to generate web content (e.g. images, video, banners, animations, etc.). Level 10 is the senior level for this role. This position requires 6 years of experience in web design.Role requires Digital Marketing Ads & Promotion creation/design Defines clear, reasonable project goals for team members. Ensures alignment of scope and objectives to stakeholder expectations. Assists in design of surveys, preparation and conduct of interviews, and planning and facilitation of focus groups Proactively shares leading ideas and relevant research with clients in support of their business modelCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes. What are we looking for? Problem-solving skills Communicating Effectively Manages the expectations of the audience by outlining the agenda and expectations clearly Creates communication plans for the team in order to develop the desired objective in a clear and a concise message Builds credibility through sharing knowledge, insights and expertise Respects and values other perspectives who have different styles and cultural backgroundsCreating Business Value Develops working relationships with peers, team members and other stakeholders to develop better solutions Suggests innovative and more effective ways to address issues and challenges and accomplish team tasks to overcome obstacle Applies learnings and best practices from previous projects/processes for efficiencies in existing methods and processes Applies prior experiences to analyze an issue and applies best practices to solve them Seeks to maximize revenues and minimize costs on projectsBuilding & Maintaining Relation Seeks opportunities to increase the flow of information between self and stakeholdersPeople Management Maintains positive and professional work relationships with others in the team, create a team work environment and support others on their assignments Enables team members to create clear goals and helps them prioritize tasks Sets expectations on goals to ensure individuals target high performance outcomes Understands learning styles for improving knowledge and skills in self and others Regularly monitors and tracks performance against targets Provides support to team members in areas of expertise Is able to control emotions in a difficult situation Is open-minded and demonstrates flexibility and optimism in adapting to change Roles and Responsibilities: Communicates and enforces best practices related to workflow and tools. Suggests improvements to digital production workflow and planning process. Produces quality art files for advertising, and communication materials, which meet the technical and conceptual needs of the client. Manages the user interface (UI) design, including the visual effort. Develops and champions the visual design philosophy. Provides creative direction, creating templates/styles for client brands that junior teammates follow. Creates accurate time estimations of design tasks. Delegates and oversees graphic development by Media/Graphics Analyst or Senior Analyst and/or contractors, as needed. Supports Creative Lead in the creation of a visual design strategy. Executes and/or supervises the design and production of graphics for information visualization, learning activities and other areas as required. Performs Quality Assurance on its own and teammates graphic deliverables. Creates original design ideas and layouts from created comps sent by the client or made for Creative Lead. Assembles static and animated banners for online advertising. Works with the Creative Leads to ensure that the design meets the visual consistency goals as defined in the requirements across campaigns. Mentors of internal and product teams on visual design approach. Interprets sponsor s graphic requirements to maximize creativity and productivity; offer graphic solutions that support the project requirements or constraints. Creates a Visual Approach document as requested by a supervisor, including graphic proposals, animations and prototypes. Oversees and assists in issue resolution by utilizing all support resources available. Qualifications Any Graduation

Skill required: Marketing Operations - Account Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? The purpose of this role is to oversee the overall brand strategy and communication efforts The role involves leading the development and execution of brand positioning, messaging, and external/internal communication initiativesmanaging a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences.Role requires Brand and Comms Manager Minimum 10 years of experience in in brand management, communications, public relations, or related fields. Experience in creating and executing communication strategies (both internal and external) that drive brand awareness, engagement, and loyalty. Familiarity with digital marketing strategies and tools including social media strategies Experience in managing or guiding cross-functional teams (e.g., marketing, sales, HR, creative teams) to execute branding and communication campaigns.In this role, you will be expected to implement client account plans through relationship development, paid media, programmatic and opportunity pursuits that builds deeper client relationships. This includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for? Problem-solving skills Proven track record in managing brand positioning and brand identity development Strong product management knowledge Demonstrated ability to provide strategic counsel to senior management or leadership teams regarding brand direction, messaging, and communication challenges Proficiency in digital marketing, social media, and analytics tools. Ability to use market research and consumer insights to inform brand and communication strategies. Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams Roles and Responsibilities: Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objectives and resonates with target audiences. Design comprehensive communication strategies that support business objectives, aligning both internal and external communications. Provide counsel on the most effective ways to communicate key messages to various stakeholders, including employees, customers, media, and investors. Track and analyze media mentions and brand sentiment to assess how the brand is being perceived. Work closely with HR and other departments to ensure that employees are informed and aligned with the brand's vision, goals, and culture. Help create internal newsletters, intranet updates, and other communication materials that keep employees engaged and informed. Support executives in crafting messages that reflect the company's vision and communicate effectively with internal teams.A Brand and Communications Advisor is a key figure in shaping and managing a company's brand narrative and communication strategy. Their responsibilities span from brand development and strategic communication planning to media relations, content oversight, stakeholder management, and measurement. This role requires a deep understanding of brand positioning, messaging, and the ability to advise senior leadership on how best to communicate with both internal and external audiences. Assist in defining and refining brand identity, articulating the brand's mission, values, and vision to ensure alignment across all communication platforms Oversee the consistency of messaging, tone, and visual identity across all touchpoints (e.g., marketing materials, website, social media, and internal communications). Offer expert advice on branding and communication strategies that align with corporate goals and help navigate challenges. Provide guidance and training to internal teams on brand standards, communication practices, and messaging. Analyze and report on brand performance and positioning in the market, ensuring it meets business objective Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Promotions and POS Marketing Advisor leads the development, execution, and optimization of promotional campaigns and POS marketing strategies for client operations. This role ensures that promotional initiatives align with client business objectives, drive customer engagement, and enhance in-store experiences.Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Technical Skills: Advanced knowledge of marketing and POS management tools. Strong analytical skills to evaluate campaign performance and customer behavior. Expertise in retail marketing and promotional strategy. Proficiency in Microsoft Office Suite and data visualization tools.Core Competencies: Strategic Thinking:Ability to align marketing initiatives with business goals. Customer-Centric Approach:Focus on delivering value and enhancing customer experience. Leadership:Ability to lead cross-functional teams and manage complex projects. Collaboration:Build strong relationships with stakeholders and external partners. Problem-Solving:Proactively identify challenges and deliver effective solutions. Proven track record of managing successful promotional campaigns and POS strategies. Experience in collaborating with cross-functional teams and external agencies. Roles and Responsibilities: . Strategic Campaign Development: Design and implement promotional campaigns that align with client marketing and sales objectives. Collaborate with product, sales, and digital teams to ensure a seamless customer experience.2. POS Marketing Strategy: Develop and execute strategies for POS marketing materials across client retail network. Oversee the creation, production, and distribution of POS materials, ensuring consistency with client brand guidelines.3. Performance Analysis: Monitor and evaluate the effectiveness of promotional and POS marketing initiatives. Leverage data and customer insights to refine strategies and improve ROI.4. Stakeholder Collaboration: Work closely with regional managers, marketing teams, and external agencies to deliver impactful campaigns. Act as a key advisor on POS marketing best practices and innovations.5. Budget and Resource Management: Manage budgets for promotional campaigns and POS materials, ensuring cost efficiency and high-quality output. Negotiate with suppliers and agencies to achieve optimal results within budget constraints.6. Compliance and Innovation: Ensure all marketing initiatives comply with regulatory requirements and client sustainability goals. Identify and implement innovative POS marketing trends and technologies. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Analytics & Reporting Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Dealer Marketing Advisor1. Role Purpose:The Dealer Marketing Advisor will support Client's retail fuel and convenience store dealers by delivering tailored marketing strategies and initiatives. This role focuses on driving traffic, increasing sales, and building customer loyalty through marketing programs and tools customized for Client's dealer network. The advisor will work closely with dealers to ensure alignment with Client's brand standards and marketing objectives.Role requires Digital Marketing Ads & Promotion creation/designIn this role you will, define, implement and monitor Paid Campaigns. Generate Reports on the performance of campaigns What are we looking for? Technical Skills:oProficiency in CRM systems and marketing analytics tools.oKnowledge of retail marketing and loyalty program management.oFamiliarity with digital marketing platforms and social media tools. Competencies:oStrong relationship-building and communication skills.oStrategic mindset with the ability to provide actionable marketing advice.oAnalytical skills to assess dealer performance and market opportunities.oAbility to manage multiple dealer accounts and initiatives simultaneously.oCustomer-focused with a proactive and results-oriented approach. oExperience working with dealers or franchisees in a multi-site environment is preferred. Roles and Responsibilities: 2. Key Accountabilities: Partner with dealers to develop and execute marketing plans that align with Client's brand and business goals. Provide strategic advice on promotional campaigns, pricing strategies, and customer loyalty programs to enhance dealer performance. Collaborate with internal marketing teams to create customized marketing materials and tools for dealers. Analyze market data, customer insights, and dealer performance to identify opportunities for growth. Train and educate dealers on marketing best practices and new initiatives. Monitor and ensure compliance with Client's brand standards across the dealer network. Support the roll-out of digital marketing solutions and platforms to dealers. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The purpose of this role is to support Brand and product management including launches, changes, development of communication materials. Ensure Commercial Sales and Customer Product launch and communication requirements are met. Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Strong product management knowledge Ability to performance manage data and insights Ability to influence others and break down barrier to resolution Strong communication and relationship building Proactive; able to anticipate needs; forward thinking Highly collaborative; able to work well within multidisciplinary teams Experience in a Supply Chain, Marketing, or Operations discipline Experience with Marketing and Operations product data management Roles and Responsibilities: Collaborate with Product and Brand team to gather insights into customer needs preferences, and industry trends Collaborate with Product Management and sales to analyze competitive landscapes to identify opportunities and threats Assist in the planning and execution of product launches, including coordinating launch events and creating launch assets Drive both internal and external communication plans around all product launches Assist in the creation and production of marketing collateral, including presentations, brochures, and digital assets Administer and execute all product formula, label, and packaging across the network to ensure manufacturing and market readiness Manage Streamline stage gate timely completion and meeting SLA requirements in coordination with GLT, GSC, Mkt Support system enhancements to Streamline/fusion and data requirements Carry out new Product & Marketing New Initiatives incorporating into pipeline, priorities, and timing Partner with OEC Label 3PL to ensure effective management of label changes, designs, approvals, and meeting deadlines Support and execute Global and Local product rationalization efforts Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Loyalty Advisor will be responsible for driving the development and delivery of Client's loyalty programs, focused on strengthening customer relationships, enhancing brand loyalty, and increasing customer lifetime value. The role will require a combination of strategic thinking, customer insights, and operational excellence. The advisor will work cross-functionally with marketing, data analytics, and customer service teams to design, implement, and monitor loyalty initiatives that engage Client customers, foster brand advocacy, and drive business performance. Role requires Digital Marketing Ads & Promotion creation/designExperience in customer loyalty, CRM, or marketing roles, preferably within a large-scale consumer-focused organization. oProven track record in managing loyalty programs or customer engagement initiatives, with a demonstrated impact on customer retention and satisfaction. oExperience in working with cross-functional teams to execute integrated campaigns and loyalty strategies. oKnowledge of the energy sector and Client's customer base would be a plus. Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys. What are we looking for? Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. oAdditional certifications in digital marketing, customer experience, or CRM platforms would be a plus. Roles and Responsibilities: Loyalty Program Management:Oversee the day-to-day operation and continuous optimization of Client's loyalty programs, ensuring alignment with business objectives and customer needs. Customer Engagement:Develop and implement personalized customer journeys to drive engagement through loyalty channels, utilizing insights from data analytics to enhance offerings. Strategic Planning:Contribute to the strategic direction of loyalty initiatives, recommending new programs or changes to existing offerings based on market research, customer behavior, and competitor analysis. Cross-functional Collaboration:Collaborate with marketing, data analytics, sales, and customer service teams to ensure seamless execution of loyalty campaigns and initiatives. Performance Tracking and Reporting:Monitor key metrics such as customer retention, participation rates, and ROI. Provide regular reports and insights to leadership on program performance. Customer Feedback & Continuous Improvement:Actively seek customer feedback, identify pain points, and suggest improvements to enhance the customer experience with Client's loyalty offerings. Compliance and Data Security:Ensure all loyalty program activities are compliant with data protection and privacy regulations (e.g., GDPR) while maintaining high standards for customer confidentiality and security. Skills and Competencies:Technical Skills: Customer Relationship Management (CRM) Systems:Understanding of CRM platforms (e.g., Salesforce, HubSpot, or similar tools) to track and analyze customer data and interactions. Digital Marketing Tools:Familiarity with digital marketing and loyalty program software, including email automation platforms, mobile apps, and reward management systems. Project Management:Proven ability to manage multiple projects simultaneously, ensuring timely delivery and alignment with business objectives. Core Competencies: Customer-Centric Mindset:Strong focus on delivering superior customer experiences and fostering long-term loyalty. Analytical Thinking:Ability to interpret data and customer feedback to drive decision-making and program enhancements. Communication Skills:Excellent verbal and written communication skills, with the ability to influence stakeholders and communicate effectively across departments. Problem-Solving:Strong problem-solving skills, with the ability to identify challenges and develop effective solutions. Attention to Detail:High attention to detail, ensuring accuracy in all customer communications, reports, and program elements. Qualifications Any Graduation

Skill required: Marketing Operations - Marketing Automation & Technology Execution Designation: Bus & Technology Delivery Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Minimum of 10 years of experience in technical leadership roles, with at least 5 years in a global or cross-functional capacity.Role requires Digital Marketing Ads & Promotion creation/designThe Global Technical Excellence Manager will be responsible for driving technical innovation and operational excellence across the organization's technology functions. This leadership role will oversee the development and implementation of technical strategies that enhance the organization s technical capabilities, foster a culture of continuous improvement, and ensure the alignment of technology solutions with business goals. The role will work closely with senior leadership, technical teams, and global stakeholders to ensure the delivery of high-quality technical solutions that meet both current and future business needs.In this role, you will be responsible for developing and driving Marketing Automation and Technology Enablement. You will provide business solutions for assisting in marketing response rates and revenues through the management of personalized customer communication strategies and delivery of marketing offers at the appropriate time. You will help plan, execute, monitor, and measure marketing processes through the use of technology designed to increase productivity and repeatability. You will be working closely with Accenture leadership to align on strategies and managing the full innovation and technology management lifecycle (visioning & ideation, concept development, commercialization/scaling, and ongoing product management including learning enablement) What are we looking for? Expertise in cloud technologies (AWS, Azure, Google Cloud)Strong knowledge of software development methodologies (Agile, DevOps)Experience with enterprise architecture, IT infrastructure, and emerging technologiesProficiency in data analytics and automation toolsKnowledge of cybersecurity standards and best practicesFamiliarity with AI/ML and their application in the business contextStrong foundation in software engineering and system architectureProven experience in managing high-performing technical teams and driving organizational-wide technical transformation initiatives.Extensive experience in delivering complex, large-scale technology projects with a strong understanding of both business and technical requirements. Roles and Responsibilities: Lead the development and implementation of the global technical excellence strategy to ensure alignment with organizational goals and priorities.Drive innovation by identifying opportunities for process optimization, technology advancements, and improved technical practices across global operations.Oversee the delivery of critical technical projects, ensuring they meet the highest standards of quality, performance, and compliance.Manage and mentor global technical teams, fostering a collaborative environment that promotes knowledge sharing, skill development, and high-performance culture.Collaborate with senior leadership, business units, and external partners to influence and implement technical initiatives, providing expert technical guidance and thought leadership.Ensure that all technical processes and projects comply with industry standards, regulations, and best practices.Establish key performance indicators (KPIs) for technical excellence, track progress, and continuously assess the impact of initiatives on organizational performance.Proactively identify and manage risks related to technology infrastructure, ensuring the mitigation of technical and operational risks across global projects. Qualifications Any Graduation

Skill required: Marketing Operations - Customer Insight & Marketing Analytics Designation: Campaign Strategy Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAs an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reportingWorking knowledge of SQL, Tableau, Power BI, Qliksense, Python or RGood knowledge of excelExperience in marketing analytics, data analysis, or a similar role.Strong problem-solving skills and attention to detail.Good communication skills with ability to manage client-facing responsibilitiesAbility to work with and lead large globally networked and virtual teamsAbility to wrangle data to generate meaningful insights to answer key business questionsAbility and experience in storytelling with data and create a coherent story to answer business questionsStrong experience on storytelling using PowerPointAn understanding of Marketing KPIsCertification in Adobe/Google Analytics or data visualization toolsUnderstanding of technologies & principles required for implementation of AB Test Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Analyze marketing data from various sources to identify key insights and trends. Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisionsCreate and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scopeUse data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.Liaise with onshore and in-market analytics leads for project plan executionAnalyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The purpose of the role is to the delivery of outstanding customer experiences by supporting key processes, monitoring service quality, and implementing improvement initiatives. Collaborate with cross-functional teams to enhance operational efficiency, maintain high standards of customer satisfaction, and align service delivery with the organization s customer-centric strategy.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Proficiency in customer relationship management (CRM) systems (e.g., Salesforce). Knowledge of customer service analytics and reporting tools. Familiarity with process improvement methodologies (e.g., Lean, Six Sigma). Basic understanding of digital communication tools and platforms. Competence in data analysis using Excel or similar tools. Strong interpersonal and communication skills. Customer-centric mindset with a focus on problem-solving and continuous improvement. Attention to detail and ability to manage multiple priorities effectively. Proactive approach to identifying and addressing issues. 3+ years of experience in customer service, operations, or support coordination roles. Demonstrated ability to manage customer interactions and resolve complex issues. Experience with service quality monitoring and process optimization. Background in a customer-focused role within a global or matrixed organization is a plus. Roles and Responsibilities: Act as a central point of contact for resolving customer inquiries, escalations, and feedback. Ensure timely and effective resolution of customer issues while maintaining high satisfaction levels. Track and evaluate customer service performance metrics, including response times, resolution rates, and satisfaction scores. Identify trends, gaps, and areas for improvement based on performance data. Collaborate with internal teams to streamline workflows and optimize customer support processes. Implement tools and technologies that enhance service delivery and efficiency. Support the development and deployment of initiatives to improve customer touchpoints and interactions. Gather and analyze customer feedback to inform service enhancements and initiatives. Work closely with customer experience, operations, and technology teams to ensure seamless service delivery. Provide regular updates and reports to management on customer excellence initiatives and outcomes. Ensure all customer interactions comply with company policies, service standards, and regulatory requirements. Maintain accurate records of customer interactions and resolutions for reporting and auditing purposes. Qualifications Any Graduation

Skill required: Marketing Operations - Creative Design Designation: Content Development Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? The Media / Graphics Designer produces complex assets used in the development of digital interfaces based on graphics standards, user experience and best practices to generate web content (e.g. images, video, banners, animations, etc.) Level 12 is the beginner level for this role. This position requires 0 - 2 years of experience in web design. Requires solving routine problems. Regular work should be developed under a supervisor's direction.Role requires Digital Marketing Ads & Promotion creation/designCreative design is a process that uses digital and physical design tools and core design training to create comps and final art that bring creative concepts to life for marketing purposes.People Management Maintains positive and professional work relationships with others in the team, create a team work environment and support others on their assignments Influences others to learn new skills by sharing useful recommendations Seeks and is responsive to developmental feedback Sets individual goals with guidance and works towards meeting these goals Approaches change with a willingness to learn What are we looking for? Managing Work Can organize priorities and raise challenges and risks Able to document and communicate issues, identify own limitations and validates own output against objectives Can perform basis research and analysis, collaborating with stakeholders and documenting results and audit trailCommunicating Effectively Can deliver a message through proper communication vehicle and communication is concise, clear and to the point, adapting per feedback of supervisors Able to present to peers with respect, adequate voice projection and clear point of view Contributes actively in team discussions and ios able to facilitate internal team meetings with guidanceCreating Business Value Collaborates with team members to complete required tasks Researches and identifies areas of improvement within client s business processes and offerings and understands how innovation adds value Recognizes the issues that need to be raised and takes the initiative to raise those issuesBuilding & Maintaining Relation Maintains positive relationships and demonstrates positive intent while working with stakeholders, understand their requirements and meet objectives Roles and Responsibilities: Produces quality art files for advertising, and communication materials, which meet the technical and conceptual needs of the client. Contributes to the user interface (UI) design, including the visual effort. Participates in the development of materials to implement a given visual design strategy. Executes the design and production of graphics for information visualization, learning activities and other areas as required. Performs Quality Assurance on its own graphic deliverables. Creates original design ideas and layouts from created comps sent by the client or made for Creative Lead. Assembles static and animated banners for online advertising. Edits interactive PDFs. Works with the Creative Leads to ensure that the design meets the visual consistency goals as defined in the requirements across campaigns. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Promotions & POS Marketing Assistant supports the development and execution of promotional campaigns and Point of Sale (POS) marketing activities across retail and business channels. This role is responsible for ensuring marketing materials are delivered on time, effectively implemented, and aligned with client brand standards to drive customer engagement and sales growth.Role requires Digital Marketing Ads & Promotion creation/design Education: Bachelor's degree in Marketing, Business Administration, or a related field (preferred). Relevant certifications in marketing or project management are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Familiarity with marketing tools and platforms, including POS management systems. Basic understanding of data analysis and reporting tools. Knowledge of retail and consumer marketing principles. Attention to Detail:Ensure high-quality execution of marketing materials and campaigns. Organizational Skills:Ability to manage multiple tasks and meet deadlines. Communication:Strong verbal and written skills to coordinate with teams and vendors. Collaboration:Work effectively in a team-oriented environment. Adaptability:Respond to dynamic business needs and priorities. Familiarity with POS or promotional marketing is preferred. Roles and Responsibilities: Campaign Support: Assist in planning and coordinating promotional campaigns, ensuring timely delivery of assets and materials. Work with vendors and internal teams to develop, produce, and distribute POS marketing materials.2. POS Marketing Execution: Support the deployment of POS materials in client retail locations, ensuring brand compliance and quality standards. Coordinate with regional teams to monitor the implementation of promotional displays and campaigns.3. Reporting and Analytics: Track and report the performance of promotional campaigns, gathering insights to inform future strategies. Assist in analyzing customer and sales data to evaluate campaign effectiveness.4. Administrative Support: Maintain accurate records of campaign details, budgets, and timelines. Assist in managing relationships with vendors, suppliers, and marketing agencies.5. Compliance and Quality Assurance: Ensure all promotional and POS materials meet client brand guidelines and regulatory requirements. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The CRM Advisor will be responsible for managing Client's customer relationship management (CRM) systems and initiatives, ensuring the effective use of customer data to drive engagement, retention, and growth. This role will play a key part in the development and execution of CRM strategies that enhance customer experiences, foster long-term loyalty, and maximize customer value. The CRM Advisor will collaborate with multiple internal teams, leveraging data and insights to ensure that Client's CRM tools and processes deliver measurable results aligned with the company's business goals.Role requires Digital Marketing Ads & Promotion creation/design oA bachelor's degree in Business, Marketing, Data Analytics, or a related field is required.oAdditional certifications in CRM systems (e.g., Salesforce Certified Administrator or Consultant) or data analytics are desirable. Customer-Centric Approach:Strong focus on understanding and anticipating customer needs, using CRM tools to deliver personalized, relevant customer experiences. Analytical Thinking:Ability to analyze data and identify trends, insights, and opportunities for CRM improvements and business growth. Project Management:Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously, ensuring delivery on time and within scope. Collaboration & Communication:Strong interpersonal and communication skills, capable of working cross-functionally with diverse teams and engaging stakeholders effectively. Problem-Solving:Proactive in identifying challenges in CRM processes or customer interactions, developing effective solutions to enhance performance. What are we looking for? CRM Systems Expertise:Good understanding of CRM platforms such as Salesforce, Adobe Campaign, Dot Digital to manage customer relationships and deliver targeted campaigns. Data Management & Analytics:Strong ability to manage and analyze customer data to derive insights and inform strategic decisions. Familiarity with tools like Excel, Google Analytics, or Tableau for reporting and analysis. Customer Segmentation:Ability to analyze customer data and create actionable customer segments for targeted communications, leveraging analytics and insights to personalize engagement. Marketing Automation:Knowledge of marketing automation platforms to streamline customer interactions and campaigns across channels (email, SMS, etc.). Integration & Data Flow Management:Familiarity with integrating CRM tools with other business systems (e.g., marketing platforms, sales systems) to enable seamless data flow and customer experience. Attention to Detail:High attention to detail in managing customer data and executing campaigns to ensure accuracy and quality in all CRM-related activities. Roles and Responsibilities: CRM Strategy Development and Implementation:Develop and execute CRM strategies to enhance customer engagement, drive retention, and support business objectives. Collaborate with marketing, sales, and digital teams to align CRM efforts with overall customer experience strategies. CRM System Management:Oversee the configuration, management, and optimization of Client's CRM systems (e.g., Salesforce, Dynamics 365), ensuring the systems are fully utilized to meet customer and business needs. Troubleshoot issues and work with IT to resolve technical challenges. Customer Data Management:Ensure data quality and integrity by implementing best practices for customer data collection, segmentation, and enrichment. Maintain a customer database that allows for targeted, personalized marketing and communication strategies. Campaign Planning and Execution:Lead the creation and execution of CRM campaigns, including email, SMS, loyalty programs, and push notifications, ensuring they are aligned with business objectives and customer preferences. Performance Monitoring and Reporting:Track the effectiveness of CRM campaigns through key performance indicators (KPIs), such as customer retention rates, engagement levels, and ROI. Provide regular reports to senior leadership on campaign results and customer insights. Collaboration Across Functions:Work closely with marketing, digital, sales, and customer service teams to ensure CRM strategies are integrated across all touchpoints and deliver a consistent and exceptional customer experience. Continuous Improvement:Stay up to date with industry best practices, CRM trends, and technological advancements. Recommend improvements to Client's CRM strategies, tools, and processes based on market research and customer feedback. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Brand & Comm Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The Brand Assurance Specialist ensures that the integrity and consistency of the brand are upheld across all internal and external communications, products, and touchpoints. This role is responsible for monitoring, evaluating, and advising on brand compliance to strengthen brand reputation and drive alignment with the organization's strategic objectives. The Brand Assurance Specialist works closely with cross-functional teams to implement branding standards and guidelines while fostering innovation and adherence to brand values.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Experience conducting brand audits or overseeing brand compliance in a corporate or agency setting. Familiarity with multi-channel marketing and branding in a global or multi-site organization is highly desirable. Proven ability to balance creative and strategic priorities while ensuring alignment with brand standards. Strong knowledge of branding principles, guidelines, and best practices. Proficiency in marketing and branding tools, including design software (e.g., Adobe Creative Suite) and content management systems. Familiarity with legal and regulatory compliance related to branding, advertising, and marketing. Analytical skills to assess brand performance and compliance metrics. Project management skills to handle multiple tasks and deadlines effectively. Excellent attention to detail and a strong sense of accountability. Exceptional communication and interpersonal skills to influence and guide stakeholders. Ability to think strategically while maintaining focus on operational execution. Strong problem-solving skills and adaptability. Familiarity with multi-channel marketing and branding in a global or multi-site organization is highly desirable. Proven ability to balance creative and strategic priorities while ensuring alignment with brand standards. Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Monitor and ensure compliance with brand guidelines, policies, and standards across all marketing materials, communications, and customer touchpoints. Conduct regular audits of brand usage in internal and external communications, providing feedback and corrective actions where necessary. Partner with internal teams, vendors, and external agencies to guide them in adhering to branding standards. Develop and deliver training programs and resources for employees and partners to promote understanding and implementation of brand requirements. Support the development and updating of brand policies and standards, ensuring they reflect the evolving needs of the organization and industry best practices. Use analytics to measure brand consistency and effectiveness, identifying opportunities for improvement and innovation. Address branding-related concerns and challenges promptly, maintaining the organization's reputation and trust. Collaborate with marketing and communications teams to ensure campaigns and promotional activities align with brand guidelines and objectives. Qualifications Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Strategy Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design The Channel Activation Manager is responsible for driving the effective execution of channel strategies to optimize customer engagement and maximize business performance. This role focuses on operationalizing go-to-market plans, managing cross-channel initiatives, and ensuring that campaigns and activities deliver measurable results. The Channel Activation Manager plays a critical role in bridging strategy and execution, working collaboratively with internal teams and external partners to achieve channel objectives.Campaign Management focuses on planning, executing, tracking and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. The role may require for you to have a good understanding of digital marketing, email marketing and technologies like Salesforce Marketing Cloud, Salesforce CRM, Salesforce Automation studio, Google DV360 and Responsys.experience in channel marketing, sales, or activation roles. Proven track record of managing successful channel activation campaigns. Experience working in cross-functional environments with internal teams and external partners. Familiarity with both traditional and digital marketing channels. What are we looking for? Problem-solving skills Expertise in channel marketing and activation strategies. Proficiency in using CRM systems, marketing automation tools, and analytics platforms. Strong project management skills with the ability to manage multiple initiatives simultaneously. Knowledge of digital marketing techniques, including social media, email campaigns, and e-commerce. Financial skills to manage budgets and analyze return on investment (ROI). Excellent communication and presentation skills. Strong analytical and problem-solving abilities. Ability to collaborate and build relationships across diverse teams and stakeholders. Creative thinking with a customer-centric approach. Organizational skills and attention to detail. Creative thinking with a customer-centric approach. Organizational skills and attention to detail. Ability to collaborate and build relationships across diverse teams and stakeholders. Roles and Responsibilities: Lead the activation of channel marketing campaigns across multiple platforms and touchpoints, ensuring alignment with strategic objectives. Develop and implement initiatives to enhance the efficiency and effectiveness of channel activities. Work closely with sales, marketing, and product teams to ensure seamless integration and execution of channel plans. Monitor and evaluate the performance of channel activities using key performance indicators (KPIs), providing actionable insights for continuous improvement. Oversee the allocation and utilization of resources to deliver channel activities within budget. Collaborate with external partners and vendors to ensure high-quality execution of channel activation initiatives. Ensure that all channel activities are designed to enhance the customer experience and drive satisfaction. Identify and implement new tools, technologies, and approaches to improve channel activation processes. Qualifications Any Graduation

Skill required: Marketing Operations - Marketing Research Analysis Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The B2B Marketing Concepts Analyst will support Client's business-to-business marketing efforts by analyzing market trends, customer insights, and competitive landscapes to identify innovative marketing concepts. This role will focus on delivering actionable insights and strategies that drive Client's B2B growth and enhance customer relationships.Role requires Digital Marketing Ads & Promotion creation/designIn this role, you will be expected to leverage marketing research analytics to use a set of processes to link the producers, customers, and end users to the marketer through information, which will be used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. What are we looking for? oProficiency in data analysis tools (e.g., Excel, Tableau, or Power BI).oExperience with CRM platforms and marketing automation tools.oStrong research and analytical capabilities. oStrategic thinker with an analytical mindset.oExcellent problem-solving skills and attention to detail.oStrong communication and presentation skills.oAbility to work independently and collaboratively across teams.oAdaptability to dynamic business environments.oExperience in the energy sector or a global organization is a plus. Education:oBachelor's degree in Marketing, Business Analytics, Economics, or a related field. A master's degree is a plus. Roles and Responsibilities: Analyze market trends, customer needs, and competitor activities to identify new marketing opportunities for Client's B2B offerings. Develop data-driven recommendations for marketing strategies, product positioning, and customer engagement. Collaborate with product and sales teams to translate insights into effective marketing concepts and campaigns. Monitor the performance of B2B marketing initiatives and provide recommendations for optimization. Conduct qualitative and quantitative research to understand customer pain points and preferences. Prepare detailed reports and presentations for senior stakeholders, highlighting key findings and actionable insights. Stay updated on industry trends and best practices in B2B marketing. Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Promotions and POS Marketing Advisor leads the development, execution, and optimization of promotional campaigns and POS marketing strategies for client operations. This role ensures that promotional initiatives align with client business objectives, drive customer engagement, and enhance in-store experiences.Role requires Digital Marketing Ads & Promotion creation/design Bachelor's degree in Marketing, Business Administration, or a related field (required). Advanced degree (e.g., MBA) or certifications in marketing or analytics (preferred).An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Advanced knowledge of marketing and POS management tools. Strong analytical skills to evaluate campaign performance and customer behavior. Expertise in retail marketing and promotional strategy. Proficiency in Microsoft Office Suite and data visualization tools.Core Competencies: Strategic Thinking:Ability to align marketing initiatives with business goals. Customer-Centric Approach:Focus on delivering value and enhancing customer experience. Leadership:Ability to lead cross-functional teams and manage complex projects. Collaboration:Build strong relationships with stakeholders and external partners. Problem-Solving:Proactively identify challenges and deliver effective solutions. Proven track record of managing successful promotional campaigns and POS strategies. Experience in collaborating with cross-functional teams and external agencies. Roles and Responsibilities: Strategic Campaign Development: Design and implement promotional campaigns that align with client marketing and sales objectives. Collaborate with product, sales, and digital teams to ensure a seamless customer experience.2. POS Marketing Strategy: Develop and execute strategies for POS marketing materials across client retail network. Oversee the creation, production, and distribution of POS materials, ensuring consistency with client brand guidelines.3. Performance Analysis: Monitor and evaluate the effectiveness of promotional and POS marketing initiatives. Leverage data and customer insights to refine strategies and improve ROI.4. Stakeholder Collaboration: Work closely with regional managers, marketing teams, and external agencies to deliver impactful campaigns. Act as a key advisor on POS marketing best practices and innovations.5. Budget and Resource Management: Manage budgets for promotional campaigns and POS materials, ensuring cost efficiency and high-quality output. Negotiate with suppliers and agencies to achieve optimal results within budget constraints.6. Compliance and Innovation: Ensure all marketing initiatives comply with regulatory requirements and client sustainability goals. Identify and implement innovative POS marketing trends and technologies Qualifications Any Graduation

Skill required: Marketing Operations - Operations Management Designation: Marketing Engagement Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? The Planning & Promotions Specialist is responsible for developing and executing promotional strategies that drive customer engagement, sales growth, and brand visibility. This role involves coordinating promotional activities, aligning with business objectives, and ensuring seamless execution across channels. The specialist will collaborate closely with marketing, sales, and operations teams to deliver effective campaigns and optimize promotional efforts.Role requires Digital Marketing Ads & Promotion creation/designEducation: Bachelor's degree in Marketing, Business Administration, or a related field. Certifications in marketing or project management (e.g., PMP, Digital Marketing certifications) are a plus.An area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements What are we looking for? Technical Skills: Proficiency in marketing tools and platforms (e.g., CRM systems, campaign management software). Strong data analysis skills with experience using Excel, Tableau, or similar tools. Knowledge of promotional strategies and sales enablement tools. Strong organizational and project management skills, capable of handling multiple promotions simultaneously. Creative thinker with the ability to develop innovative promotional ideas. Analytical mindset with a focus on data-driven decision-making. Excellent communication and collaboration skills to work effectively across teams. Adaptability and ability to thrive in a fast-paced, dynamic environment. Proven track record of developing and managing successful promotional campaigns. Experience in a fast-paced, multinational organization or industry is preferred. Roles and Responsibilities: Promotional Planning and Execution:oDesign and implement promotional campaigns to achieve business goals such as increased sales, customer acquisition, or product launches.oDevelop promotional calendars and ensure alignment with overall marketing and sales strategies. Campaign Coordination:oCollaborate with cross-functional teams, including marketing, sales, and operations, to ensure timely and effective execution of promotional activities.oOversee the creation of promotional materials and ensure consistency with brand guidelines. Performance Analysis:oMonitor the performance of promotions using key metrics such as ROI, sales lift, and customer engagement.oProvide post-campaign analysis and actionable recommendations to improve future promotional efforts. Budget Management:oManage promotional budgets, ensuring cost efficiency and maximizing return on investment.oWork with finance teams to track expenses and maintain financial accountability for promotional activities. Market and Competitor Insights:oConduct research on market trends, customer preferences, and competitor activities to inform promotional strategies.oIdentify new opportunities for promotions that align with customer needs and business objectives. Stakeholder Communication:oAct as the point of contact for all promotional activities, providing updates and insights to internal and external stakeholders.oEnsure that all teams are informed of promotional goals, timelines, and outcomes. Qualifications Any Graduation

Skill required: Marketing Operations - Social Media Strategies Designation: Digital Mktg Advisory Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Digital and Social Media Specialist drives Client's online presence by managing and optimizing digital campaigns and social media strategies. This role focuses on creating impactful content, engaging audiences, and delivering measurable business outcomes through digital channels.Role requires Digital Marketing Ads & Promotion creation/designThe team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines - as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements. What are we looking for? Technical Skills: Expertise in digital marketing tools, including analytics platforms. Proficiency in content management systems and social media scheduling tools. Strong understanding of SEO, SEM, and paid media strategies. Ability to analyze data and translate it into actionable insights.Core Competencies: Analytical Thinking:Strong ability to measure and optimize digital performance. Creativity:Develop engaging and innovative digital content. Adaptability:Respond quickly to changes in digital trends and platform updates. Collaboration:Work effectively with internal teams and external partners. Communication:Clear and effective communication of digital strategies and performance insights.Education: Bachelor's degree in Marketing, Digital Media, or a related field (required). Certifications in digital marketing are a plus. Roles and Responsibilities: . Digital Strategy Development: Develop and execute digital marketing strategies that align with Client's business objectives. Optimize campaigns for performance across search, social, and display platforms.2. Social Media Management: Manage Client's social media channels, including content planning, posting, and audience engagement. Monitor social media trends and implement best practices to enhance Client's online presence.3. Campaign Execution: Create and execute targeted digital advertising campaigns to drive awareness, engagement, and conversions. Collaborate with internal teams and external agencies to produce high-quality digital content.4. Performance Analysis: Track and analyze digital campaign performance using analytics tools. Provide data-driven insights to improve digital strategies and achieve KPIs.5. Compliance and Innovation: Ensure all digital and social media activities comply with Client's brand guidelines and industry regulations. Stay updated on emerging digital trends and recommend innovative approaches for Client. Qualifications Any Graduation

Skill required: Marketing Operations - Web Application Development Designation: Web Developer Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We are looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.You will be working as a part of the Digital Marketing team to understand and help clients market their products or services using digital technologies, mainly on the internet, but also including mobile phone apps, display advertising, e-commerce/online shopping website, and any other digital medium. The Program and Project Management team is highly focused on delivering successful projects to clients on time while ensuring that they are well within the scope and the budget. The team is responsible for initiating, planning, and executing projects while also tracking, managing dependencies, predicting, and mitigating risks. This team is also responsible for establishing and maintaining relationships with key stakeholders and third- party vendors. ROLE AND RESPONSIBITIES:Develop Web Pages in Adobe Experience Manager Solving technical questions for the team What are we looking for? Adobe Experience Manager (AEM) Hyper Text Markup Language (HTML) Cascading Style Sheets (CSS) Problem-solving skills Adaptable and flexible Detail orientation Agility for quick learning Written and verbal communication Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Marketing Operations - Content management Designation: Digital Content Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Collaborate with client stakeholders and peers to create world-class customer experiences Work in a cross-channel environment publishing content for desktop/laptop and mobile devices Co-ordinate with the Intake team to assess content authoring needs of a given project Manage the website on AEM - updating content, links, and files from DAM Work alongside with the QA team to close any identified defects and variances in time Ensure accurate and timely delivery of change request as per committed timelines. Provide backup support to Senior Authors by assisting in completion of the daily ticket queue.Attention to detail, especially as it relates to complex customer interactions and compliance-mandated content. Agility in working with multiple stakeholders in a fast-paced, deadline-driven environment, with proven ability to respond flexibly to changing prioritiesThis role requires you to work closely with both internal & multiple client stakeholders for managing end-to-end web content authoring & publishing task. Therefore, clarity of thought & good communication skills is of utmost importance. You will be required to liaise with client to assess the requirement on daily basis, analyze and understand the change requests submitted and communicates with intake team to obtain supplementary information. Keep track of the change requests in your queue to avoid any delay in delivery Graduate with 2-3 years of experience in Web development and web publishing General knowledge of CMS tools like WordPress, Adobe Experience Manager (AEM) Knowledge on components, templates, and workflows and able to validate web pages Experience of working in ticketing platforms like JIRA, Asana, Trello Highly proficient in Microsoft Office applications including MS Excel Experience in HTML, CSS is a plus but not mandatory Prior experience of working with UX, product & SEO teams What are we looking for? Adobe Experience Manager (AEM) Web Content Management Ability to work well in a team Ability to meet deadlines Ability to handle disputes Ability to establish strong client relationship Atlassian Jira Hyper Text Markup Language (HTML) HTML5 Roles and Responsibilities: Graduate with 2-3 years of experience in Web development and web publishing General knowledge of CMS tools like WordPress, Adobe Experience Manager (AEM) Knowledge on components, templates, and workflows and able to validate web pages Experience of working in ticketing platforms like JIRA, Asana, Trello Highly proficient in Microsoft Office applications including MS Excel Experience in HTML, CSS is a plus but not mandatory Prior experience of working with UX, product & SEO teams Qualifications Any Graduation