Associate Director, Category Management

5 - 10 years

22 - 30 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.

Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart s vision is to help every tech professional thrive in today s fast-evolving tech industry.

With 40+ domain-specific courses from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors industry practitioners, hiring managers, and senior engineers from FAANG+ companies bring real-world insight and cutting-edge expertise into every classroom.

Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.

Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.

We are looking for a Category Leader who would be responsible for strategizing and growing our up-levelling tech categories. We re looking for someone who can build long-term visions for the category and work cross-functionally to deliver results.

What does the role entail



  • Develop the business plan and execute the P&L of the Category.



  • Define, track, and improve key metrics across the funnel. Collate and analyze key daily/weekly/monthly data on various performance parameters and report key findings.



  • Identify various marketing opportunities that allow for the business to scale up / activate specific consumer segments to grow the category.



  • Plan for optimization of campaigns for cost-efficient customer acquisition across channels.



  • Understand consumer segments, behaviour, latent needs, and value propositions through qualitative and quantitative research to identify and fill product gaps.



  • Drive category overall success & growth by working closely with Product, Curriculum, Sales, Marketing, & Operations.



  • Develop product pricing and positioning strategies.



  • Generate new product ideas, and enhancements to existing products and collate requests from both internal and external requestors.



  • Create/Improve the GTM strategy for new/existing products.


What Would Excite You



  • Complete ownership; there is minimal management and extreme autonomy.



  • High pedigree, high caliber team.



  • Contribute directly to the success of the business & the top-line impact.


What Would Excite Us


  • 5+ years of relevant experience


  • launching/scaling categories


  • MBA or B.Tech from a Tier 1 college.


  • building GTM strategies


  • Radical Accountability:


  • Edtech market knowledge/Tech background



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