Marketing Operations Associate

As a Marketing Operations professional at Recruiterflow, you will play a crucial role in optimizing marketing operations, managing lead scoring, and enhancing campaign effectiveness. Your responsibilities will include managing segmentation and scoring of lists, identifying and implementing efficient processes, monitoring performance, and ensuring proper data sync within the tech-stack. You will work towards boosting engagement, improving funnel performance, and ensuring automation reliability to drive the marketing team's success. Key Responsibilities: - Manage segmentation and scoring of lists to deliver personalized messaging and increase engagement and prospects in the funnel. - Identify, design, implement, and document processes to enhance marketing team efficiency and alignment. - Monitor performance, develop insights, create recommendations, and implement changes across MQLs, content, channels, and campaigns through continuous iterations. - Setup pages on Webflow, blog posts on WordPress, forms on HubSpot, and ensure workflows function smoothly at all times. - Manage lead lifecycle, including lead scoring, lifecycle, and sales alerts/handshakes. - Ensure proper data sync within the tech-stack and reliable performance of automations and workflows. What we expect you to achieve in 90 days: - Setup campaigns on HubSpot. - Understand the marketing data stack and troubleshoot issues across the marketing funnel. - Identify fluctuations in data within the funnel, raise flags, and address them. - Implement the first iteration of lead scoring and evaluate its performance. - Create pages/posts on Webflow template and WordPress blog. Qualifications Required: - B2B tech marketing experience with a minimum of 1 year managing operations on HubSpot CRM. - Strong analytical skills to derive insights from marketing data. - Ability to implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices. - Understanding of database structure, data hygiene, analytics, and attribution. - Capable of managing multiple projects simultaneously in a fast-paced environment. - Technical proficiency, excellent communication skills, and a proactive approach to process improvement. Please note that this job is full-time and permanent. Benefits: - Flexible schedule - Health insurance - Internet reimbursement - Leave encashment - Paid sick time - Paid time off - Provident Fund Apply now at: [Recruiterflow Marketing Operations Professional Job](https://recruiterflow.com/rfcareers/jobs/150),