Marketing & Operations Associate

At Mindbrush we are on a mission to create a world where everyone practices kindness towards their minds and bodies. Our aim is to create tools that help develop the habits of gratitude, self-care and well-being.

You will be a perfect fit if you are driven, take up responsibility, enjoy the work you do and are passionate about diversifying your skill set.

Job Type

Full time position

• Own end-to-end influencer marketing: discovering relevant creators, shortlisting, outreach, negotiation and relationship management for Instagram, YouTube Shorts and other platforms.
• Coordinate deliverables with influencers: share briefs, moodboards and sample content, align on hooks, angles and CTAs, and ensure timely posting as per campaign calendars.
• Research winning creatives: regularly study Meta Ads Library and competitor content to identify new concepts, formats and angles to test in ads and organic content.
• Assist in setting up and refreshing ad creatives: coordinate with the performance marketer/founder to supply scripts, thumbnails, creatives and copy variations for testing.
• Manage day-to-day social media posting: schedule and publish content on Instagram and other channels, write basic captions and ensure brand tonality and visual consistency.
• Coordinate fulfilment and inventory: track stock levels across Shopify and Amazon, raise timely re-order requests, and follow up with vendors/logistics partners to avoid stockouts.
• Own basic customer-back operations: coordinate with support for replacement/return cases related to Amazon and website orders, helping protect ratings and reviews.
• Maintain documentation and SOPs: keep clear records of influencer contracts, deliverables, payment status and step-by-step checklists for recurring marketing and ops tasks.
• Collaborate closely with the founder and external partners: join weekly planning calls, share ideas, flag risks early and generally act as a proactive marketing-operations partner.

Education and Background:

• Have an innate understanding and love for social media, content creation and mental wellness
• Bachelor’s degree preferred in Marketing, Mass Communication, Business, or related field (open to any graduate with strong digital skills).
• Strong understanding of Instagram Reels, YouTube Shorts and general social media trends and formats
• Good Excel/Google Sheets skills for tracking influencers, content, inventory and orders.
• Work experience is recommended but not required, employees should just be eager to learn and grow
• Proficiency in English

Soft Skills

• Excellent written and verbal communication in English (Hindi bonus for influencer/vendor coordination).
• High ownership and organisational skills: able to juggle multiple campaigns, keep trackers updated and follow SOPs.
• Creative, scrappy, and willing to learn by testing ideas, watching competitors and iterating quickly

Benefits

• Work at a fast-paced startup directly with the founders
• Learn various job functions with early advancement opportunities
• Access to courses for further skill development