Marketing Manager

Role & responsibilities

1. Industry Knowledge

• Strong understanding of

  uPVC sheets, roofing sheets, cladding materials, and construction products

• Knowledge of

  B2B construction market

  , channels, and buyer behavior
• Familiarity with

  architects, builders, contractors, fabricators, dealers, and distributors

2. Technical Product Understanding

• Ability to explain

  product features, benefits, durability, UV resistance, thickness, grades, warranty

  , etc.
• Awareness of

  manufacturing process

  , installation methods & performance comparisons
• Understanding of

  competitor products & pricing

3. Sales & Channel Development

• Dealer/Distributor network expansion
• Retail counter activation & channel management
• Ensuring product display branding at dealer points
• Building relationships with

  builders, architects, project managers, and OEM buyers

4. Digital Marketing Skills

• Social media marketing (Instagram, YouTube, LinkedIn)
• Running targeted campaigns for

  contractors, fabricators, architects, and real estate developers

• Website management & SEO for product keywords
• Creating product videos, installation demos, and testimonials

5. Brand Building

• Developing brochures, catalogs, POP materials
• Product branding at sites and showrooms
• Organizing

  exhibitions, demos, and product awareness campaigns

• Ensuring uniform brand identity across all marketing platforms

6. Market Research & Intelligence

• Monitoring price trends, competitor strategies & new launches
• Understanding demand patterns in

  industrial, commercial, and residential

  sectors
• Identifying new regions for expansion

7. Communication & Presentation Skills

• Ability to communicate with

  architects, engineers, contractors

  , and decision-makers
• Presenting product advantages in a technical and business-focused manner
• Drafting marketing content, proposals, and reports

8. Campaign & Project Management

• Planning seasonal campaigns for peak construction timelines
• Executing dealer meets, product launches, field activation
• Monitoring ROI of marketing activities

9. Negotiation & Pricing Skills

• Supporting sales in pricing decisions
• Understanding margins, schemes, and dealer incentives
• Negotiating with vendors for marketing material production

10. Data & Reporting

• Maintaining leads, conversions & campaign reports
• Using CRM, Excel, and sales dashboards
• Analyzing region-wise market performance

11. Vendor & Event Management

• Managing outdoor branding vendors, printing suppliers
• Coordinating events, exhibitions, trade shows, and training sessions
  

Benefits:

• Competitive salary commensurate with experience
• Comprehensive benefits package including health insurance, retirement plans, and paid time off
• Opportunities for professional development and advancement within the company
• A positive and supportive work culture focused on collaboration and employee well-being
  

Contact HR-9629888338/90030455659 or share your resume.