Marketing Manager

As a dynamic Marketing Manager, you will be responsible for leading and executing growth-focused campaigns in the B2C digital marketing space. Your role will involve developing, planning, and executing marketing campaigns across various digital platforms such as social media, paid ads, email, and SEO. Additionally, you will create and monitor monthly marketing calendars that align with business goals, oversee content creation and social media strategies to enhance brand presence, and coordinate with cross-functional teams to ensure consistent branding. Key Responsibilities: - Develop, plan, and execute marketing campaigns across digital platforms and offline channels. - Create and monitor monthly marketing calendars aligned with business goals. - Oversee content creation, storytelling, and social media strategies to enhance brand presence and engagement. - Coordinate with designers, content writers, and cross-functional teams to ensure consistent branding and messaging. - Track performance metrics, analyze campaign results, and optimize strategies for better ROI. - Manage partnerships, influencers, and external agencies as needed. - Conduct competitor research and market analysis to identify new opportunities. - Support product launches, events, and customer engagement activities. Qualifications Required: - Bachelor's degree in Marketing, Communications, Business, or a related field. - 3-5 years of experience in B2C digital marketing or a consumer-facing digital business. - Strong understanding of social media platforms, digital ad campaigns, content strategy, and analytics tools. - Ability to work with creative teams and manage end-to-end campaign execution. - Strong analytical mindset with experience in performance tracking and reporting. - Excellent communication, coordination, and project management skills.,