Marketing Manager

Sashi Vangapalli

3 - 6 years

5 - 6 Lacs

hyderabad

Posted:-1 days ago| Platform:

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Skills Required

offline marketing fashion retail atl btl brand collaboration event marketing marketing strategy btl activation brand marketing brand activation marketing management store launch trade marketing brand management retail marketing retail branding fashion marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Position: Marketing Manager (Retail | E-Commerce | Fashion)

Location:

dynamic, strategic, and revenue-focused Marketing Manager

Key Responsibilities:

Develop & execute
ATL/BTL campaigns
including OOH, print, event marketing & store activations.
Plan
region-wise & store-wise marketing calendars
aligned with business goals.
Manage and negotiate
brand collaborations, influencer marketing & co-branding initiatives.
Build and lead
marketing strategies for 12 stores
across 4 southern states.
Align offline campaigns with
E-commerce & marketplace marketing
efforts.
Oversee
marketing budgets, vendor coordination, and ROI tracking.
Drive
B2B partnerships
and business collaborations for revenue generation.
Lead a team of regional marketing executives and coordinate with creative, merchandising, and sales teams.

Preferred candidate profile:

Requirements

3-5 years of experience in
Retail / Fashion / E-commerce Marketing
.
Strong knowledge of
traditional marketing, Brand Activation, Experience Marketing, Brand Collaboration, OOH, and retail event management.
Experience managing
regional campaigns
and multi-location marketing.
Understanding of
marketing ROI analytics, campaign budgeting, and sales alignment.
Excellent communication, negotiation, and leadership skills.

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