Marketing Manager

Marketing Executive (Digital & Influencer Marketing)

Location:

CTC:

Department:

About Rentkar

Rentkar is India’s fastest-growing gadget rental startup that lets users experience high-end tech — PS5s, MacBooks, cameras, GoPros, and more — on flexible rentals with zero deposits. We’re building the next-gen rental experience combining creativity, speed, and storytelling.

Role Overview

hands-on marketing professional

Key Responsibilities

1. Digital Marketing & Ads

• Plan and execute

  Meta, Instagram, Facebook, and Google Ads

  campaigns.
• Optimize ad creatives, targeting, and budgets for best ROI.
• Track campaign performance using Meta Ads Manager, Google Analytics, and Sheets dashboards.
• Ideate ad visuals and copy in coordination with the design and content teams.

2. Influencer Marketing & Outreach

• Identify and onboard relevant

  influencers, content creators, and micro-creators

  .
• Handle

  negotiations, barter deals, and paid collaborations

  .
• Build long-term relationships with creators and agencies.
• Track performance of influencer posts and manage reporting.

3. Content & Production

• Work with the in-house creative team to

  ideate reels, videos, and campaign content

  .
• Have basic knowledge of

  camera gear, lighting, and shoot setups

  to support content production.
• Help organize shoots for product ads, testimonials, or behind-the-scenes clips.
• Collaborate with editors and designers to maintain Rentkar’s brand tone.

4. Brand Campaigns & Partnerships

• Assist in planning

  campaign calendars

  , festive promotions, and product launch videos.
• Coordinate with partner brands and agencies for cross-promotion campaigns.
• Explore offline and on-ground activation ideas (pop-ups, college fests, gaming events).

Requirements

• 1–3 years of experience in digital/influencer marketing or brand content.
• Understanding of

  social media algorithms and ad platforms

  (Meta, Google, YouTube).
• Excellent communication, negotiation, and coordination skills.
• Interest or basic knowledge of

  cameras, gadgets, and content creation

  .
• Comfortable in a

  fast-paced startup

  where ideas move quickly.

Good to Have

• Experience with tools like

  Canva, Meta Ads Manager, Notion, Google Sheets

  .
• Prior work in

  tech, D2C, or content-driven brands

  .
• A creative mind with a passion for

  digital storytelling and gadgets

  .

Perks

• Work with a young, creative team building a unique rental experience in India.
• Opportunity to experiment with new ad formats and campaign ideas.
• Access to Rentkar’s gear — cameras, gaming consoles, and more — for content projects.
• Flat hierarchy, fast decision-making, and visible impact.