Marketing Manager- Public Care

Marketing Manager- Public Care

Domnic Lewis is mandated to hire for Marketing Manager- Public Care

Role Purpose

The Marketing Manager - Public Care is responsible for leading marketing strategy and execution for Public care products across institutional, government, and managed care settings. The role focuses on driving access-oriented product launches, therapy shaping, and sustainable brand growth, in alignment with public healthcare priorities, affordability frameworks, and policy environments.

Key Roles & Responsibilities

Public Care Strategy & Product Launch

• Develop and execute comprehensive marketing and launch strategies for public care products across government, institutional, and managed care channels.

• Align product positioning and value propositions with public health priorities, tender requirements, pricing frameworks, and access pathways.

• Drive launch readiness by coordinating communication, education, and promotional initiatives tailored to public care customers.

Cross-Functional Alignment

• Collaborate with Market Access, Sales, Medical, Regulatory, Public Affairs, and Supply Chain teams to ensure seamless execution of public care strategies.

• Act as the marketing lead for public care initiatives, ensuring alignment between commercial objectives and access strategies.

Market Research & Public Care Insights

• Conduct in-depth market research to understand public healthcare systems, treatment protocols, procurement mechanisms, and healthcare provider dynamics.

• Identify unmet needs and access barriers within public care settings and translate insights into actionable marketing strategies.

Therapy Shaping & Market Development

• Lead therapy shaping and market development initiatives aimed at improving disease awareness, diagnosis, and appropriate treatment adoption within public healthcare systems.

• Manage multiple strategic projects supporting long-term sustainability of public care brands.

Stakeholder Engagement

• Build and maintain strong relationships with healthcare professionals, institutional decision-makers, and key opinion leaders within public care systems.

• Leverage stakeholder insights to support evidence generation, policy alignment, and value communication.

Performance Management & KPIs

• Define and monitor KPIs to assess launch effectiveness, brand performance, access outcomes, and market penetration in public care channels.

• Optimize strategies based on performance data and evolving healthcare landscapes.

Brand Management

• Manage branding and portfolio strategy for public care products.

• Ensure brand messaging is compliant, consistent, and aligned with global, regional, and local strategies.

Skills & Qualifications

Education

• Post-graduate MBA with specialization in Marketing from a premier B-school.

• Science graduate preferred.