4 - 9 years
3 - 7 Lacs
Posted:1 week ago|
Platform:
Work from Office
Full Time
The Marketing Manager plays a pivotal role in enhancing brand visibility, driving customer engagement, and contributing to revenue growth through the development and execution of strategic marketing initiatives. In the context of the Hospitality and Quick Service Restaurant (QSR) industry, this role involves overseeing brand positioning, managing cross-channel campaigns, leveraging digital platforms, and identifying market opportunities to ensure consistent business growth and customer satisfaction.
We are a team of dedicated and skilled professionals committed to delivering exceptional dining experiences. Our group includes talented chefs who craft delicious and visually appealing dishes, attentive servers who ensure top-notch customer service, and a well-coordinated support staff that keeps operations running smoothly. Together, we create a warm and inviting ambiance where guests can enjoy not just great food but also outstanding hospitality. Our shared passion for excellence drives us to maintain high standards, ensuring that every visit leaves a lasting impression.
Build go-to-market strategies and launch plans for new outlets from pre-buzz to opening and post-launch traction.
Plan and execute on-ground activations to build awareness in the catchment area.
Run geo-targeted campaigns, social media content to drive awareness & performance campaigns to drive traffic.
Manage and optimize brand visibility and performance on Zomato, Swiggy, and other food delivery platforms including offers, banners, ratings, and conversions.
Monthly planning & execution of offers at the store & online aggregator platform
Manage influencers, plan content & execute on social media.
Work closely with operations, design, supply chain, and finance to ensure smooth execution of brand plans.
POC for all external agencies
4-6 years of relevant marketing experience (QSR, Food Delivery, or Retail preferred)
Strong understanding of digital marketing, food aggregators, and BTL activations
Experience in managing brand campaigns end-to-end
Creative mindset with strong analytical thinking
Self-starter, hands-on, and passionate about food and youth brands
Prakash Consultancy Services
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