Marketing Manager – Medical Devices

About WhiteCrow

We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client’s in-house talent acquisition teams.

About our client

My client a Singapore based, healthcare multi-national company with operations in SEA, Middle East and North Africa with established plan for global expansion. Their main focus is on sales, marketing and distribution of Pharmaceutical, Medical Devices, Diagnostics & OTC products. They aim to serve clients and consumers through commercial and marketing support using an innovative approach across their value chain.

As a Marketing Manager – Medical Devices, you will be responsible for...

• Developing and implementing marketing strategies for promotion and growth of the medical device’s portfolio.
• Defining target market, identifying targeted HCP’s speciality for each medical device, positioning of medical device and messaging for each device.
• Leading launches of new medical devices – coordination with OEMs, regulatory, development of launch plans, engagement of KOLs, preparation of promotional materials and sales enablement tools.
• Collaborating with stakeholders – OEMs, regulatory, BU Head MD & D, Sales, Finance, etc. to align marketing strategies with device division’s goals.
• Managing P & L (marketing budget) of each Medical Device to optimize ROI.
• Participation in various conferences / trade shows for engaging KOLs, lead generations for supporting sales team.
• Working in field along with sales teams to identify customers’ needs, competitors’ strategies and to adapt our strategies accordingly.
• Training of sales team along with Application Specialist and external trainer, if required.
• Developing content for digital marketing through social media, email campaigns, website, etc and measure effectiveness and ROI of digital campaigns.
• Achieving / surpassing the sales target for each medical device.

What you already have...

• Bachelor's degree in Life Sciences, Pharmacy, Biomedical Engineering and master’s in marketing management.
• In depth knowledge of medical device industry.
• Proven track record in developing and execution of marketing strategies for medical devices.
• Expertise in launch of new medical devices and lifecycle management
• Excellent in written and verbal communication skills, analytical skills and presentation skills
• Willingness to travel extensively across India.
• 5+ years marketing experience in medical device industry
• Experience of handling digital marketing campaigns

Other Details

• Location – Mumbai India
• Target Industry – Medical Device
• Role is open to PAN India candidates, relocation would be needed to Mumbai