Marketing Manager

Company: TRASE Footwear (Joyford Retail Ventures Pvt. Ltd.)
Location: Netaji Subhash Place, Delhi
Experience: 3–5 Years
Employment Type: Full-Time
Salary Range: ₹6–9 LPA
Website: www.trase.in

About the Company

TRASE Footwear is one of India’s fastest-growing footwear brands, committed to delivering comfort, style, and quality. We are looking for a driven and creative Marketing Professional to strengthen our brand presence and accelerate our growth across digital platforms.

Key Responsibilities

1. Developing Marketing Strategies

• Build and implement comprehensive marketing plans to increase brand visibility, customer engagement, and revenue growth.
• Identify new opportunities and channels to expand brand reach.

2. Market Research

• Conduct research on industry trends, competitor activities, and customer behavior.
• Use insights to guide marketing decisions and product positioning.

3. Campaign Planning & Execution (Digital Focus)

• Design, execute, and optimize digital marketing campaigns across platforms such as Meta, Google, and marketplaces.
• Coordinate creative development, content planning, and audience targeting.

4. Budget Management

• Allocate and monitor marketing budgets to maximize ROI.
• Optimize spending across channels based on performance data.

5. Performance Tracking & Reporting

• Define KPIs and measure campaign success using analytics tools.
• Prepare performance reports and recommendations for continuous improvement.

6. Cross-Functional Collaboration

• Work closely with sales, product, and customer service teams to ensure alignment with business goals.
• Support product launches, sales strategies, and customer engagement initiatives.

7. Vendor & Agency Management

• Manage relationships with external marketing agencies, freelancers, and service providers.
• Evaluate vendor performance and ensure timely delivery of marketing outputs.

Required Skills & Competencies

• Strong communication skills: Exceptional writing and public speaking abilities to present ideas clearly to internal teams and stakeholders.
• Marketing analytics: Ability to interpret data, analyze campaign performance, and make data-led decisions.
• Creative thinking: Innovative mindset to develop engaging campaign ideas and marketing solutions.
• Proficiency in digital marketing platforms, social media management, and analytics tools is a plus.

Why Join Us?

• Opportunity to work with a fast-growing brand in India’s thriving footwear industry.
• Creative freedom to implement new ideas and strategies.
• Collaborative and growth-focused work culture.

To Apply: Send your CV to hr@trase.in

Job Type: Permanent

Pay: ₹600,000.00 - ₹900,000.00 per year

Work Location: In person