The Position
As the Marketing Manager for Jardiance, you will be responsible for driving brand strategy, market development, and commercial success for Jardiance in the diabetes and cardio-renal space. This is a high-impact individual contributor role—leading projects and initiatives independently, influencing and collaborating with cross-functional teams without direct reports.
Tasks & Responsibilities
- Develop and execute annual brand plans for Jardiance, including new indication (e.g., heart failure, CKD).
- Define and track KPIs, success metrics, and readiness frameworks for Jardiance.
- Aligning brand promotional campaigns and advocacy to Critical success factors
- Achieve brand market share targets and Top Line Sales with Integrated Brand planning/ Customer planning along with long term forecasting.
- Lead lifecycle management and ensure alignment with global and local objectives.
- Conduct market landscaping, competitor analysis (SGLT2, DPP4, GLP-1), and opportunity assessments.
- Translate clinical and patient insights into differentiated positioning and messaging.
- Identify unmet needs and value drivers in diabetes and cardio-renal segments.
- Develop go-to-market strategies including channel mix (digital, field force, CME, patient programs), pricing, and promotional planning.
- Drive HCP engagement strategies, omnichannel activation, and KOL advocacy.
- Collaborate with sales teams to ensure field readiness and alignment with Jardiance’s value proposition.
- Influence and coordinate cross-functional brand teams (Medical, Regulatory, Market Access, Supply Chain) for seamless execution.
- Partner with Medical Affairs for scientific engagement and evidence generation.
- Manage external agencies for creative, digital, and event support.
- Track brand performance, market share, and adapt strategies in real-time.
- Conduct post-launch reviews and implement learnings for future indications or campaigns.
Requirements
- Education : MBA or Master’s degree in Marketing, Business, or Life Sciences.
- 7+ years of experience in pharmaceutical marketing, with 2+ years in diabetes, cardiology, or related therapeutic areas.
- Proven success in brand management and cross-functional leadership.
- Strong analytical, strategic thinking, and project management skills.
- Excellent communication and stakeholder engagement abilities.
- Experience in diabetes, cardiovascular, or renal therapy areas.
- Familiarity with launch excellence frameworks and business case development.
- Ability to navigate hybrid and matrix environments, coordinating with local, regional, and global stakeholders.
- Position is based at Mumbai
READY TO APPLY?
Click the “Apply On Company website” button. Create an account or sign in and continue to register your profile, upload your resume, and apply in the company site.For any technical issues or additional questions, contact HR Direct. (Note: resumes should not be submitted to HR Direct since job applications are not processed via email or phone call)HR Direct contact information:Phone: +91-22-7145-6700Email: HRDirect.PH@boehringer-ingelheim.comOur Company
Why Boehringer Ingelheim?
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.Want to learn more? Visit https://www.boehringer-ingelheim.com
