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Marketing Manager

Marketing Manager

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Innofied

0 - 5 years

0 Lacs

Kolkata, West Bengal

Posted:1 month ago| Platform: Indeed logo

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Skills Required

marketing code strategy planning strategies metrics management seo ads content crm automation hubspot mailchimp analytics reporting reports collaboration design messaging branding data communication testing optimization html css cms wordpress saas

Work Mode

On-site

Job Type

Full Time

Job Description

Job Information Date Opened 06/12/2025 Job Type Full time Industry IT Services Work Experience 4-5 years City kolkata State/Province West Bengal Country India Zip/Postal Code 700156 Job Description Key Responsibilities: Strategy & Planning: Develop and execute digital marketing strategies aligned with business goals. Define KPIs, performance metrics, and goals for campaigns. Campaign Management: Plan and run campaigns across SEO, SEM (Google Ads), social media, display, email marketing, and content marketing. Manage paid advertising across platforms such as Google, Meta (Facebook/Instagram), LinkedIn, and YouTube. Content & SEO: Oversee content creation for blogs, landing pages, emails, and social media. Optimize website and content for SEO and improve organic reach. Email & CRM: Manage lead nurturing campaigns and customer journeys using marketing automation tools(e.g., HubSpot, Mailchimp, GetResponse). Analytics & Reporting: Track campaign performance using tools like Google Analytics, Tag Manager, and other BI tools. Provide actionable insights and monthly performance reports. Collaboration: Work with design, sales, and product teams to ensure consistent messaging and branding. Coordinate with external vendors, agencies, and freelancers when needed. Requirements Qualifications: Bachelor’s degree in Marketing, Business, Communications, or related field. 3–5 years of experience in digital marketing or a similar role. Proven experience in managing PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads). Solid knowledge of SEO/SEM, Google Analytics, email marketing tools, and marketing automation platforms. Strong analytical skills and data-driven thinking. Excellent written and verbal communication skills. Up-to-date with the latest trends and best practices in digital marketing. Preferred Skills: Experience with A/B testing and conversion rate optimization (CRO). Knowledge of HTML/CSS or CMS platforms like WordPress. Experience with B2B SaaS or eCommerce marketing (if industry-specific). Benefits PF Medical insurance

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Marketing Manager