Marketing Manager

Job Description

Roles & Responsibilities: Understanding brand & its product as service Creating marketing plans and strategies for the short-term and long-term, including setting goals, objectives, and key performance indicators. Conceptualising and executing advertising campaigns, both online and offline, to increase brand visibility and attract customers. Deploying successful marketing campaigns from ideation to execution Develop monthly, quarterly & yearly marketing strategy Well versed in Social media marketing & Digital marketing Lead marketing team and guide them on the BTL marketing campaigns Developing strategies and tactics to boost the companys reputation Gathering and analysing data about target markets, customer preferences, industry trends, and competitors. Defining and maintaining the brand's identity Building and maintaining relationships with media outlets and other stakeholders to generate positive press coverage and manage the company's public image. Creating valuable content for various platforms, such as blogs, social media to engage and inform the target audience. Utilizing online channels, such as search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and social media, to reach and engage with customers. Providing sales teams with marketing materials, collateral, and lead generation support to help them close deals. Organizing and participating in industry events, trade shows, and conferences to promote products or services. Gathering and utilizing customer feedback and staying informed about industry trends to adapt marketing strategies as needed. Continuously monitoring and assessing the activities and strategies of competitors to identify opportunities and threats. Required skills and qualifications: Good in preparing presentations Proven success in developing marketing plans and campaigns Excellent written and verbal communication skills Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Bachelors degree (or equivalent) in marketing, business, or related field Proficiency with online marketing and social media strategy Proven success in designing interactive applications and networking platforms Established contacts in media Interested candidates kindly send your CV on hr@pratishhc.com