Marketing Manager

Hey Future Figment Family Member!

Ever dreamt of turning heritage homes into works of art while working from anywhere? We're Figment—the rebels of hospitality, making the world a more human place to live, one conserved shophouse at a time.

Our boutique hotel-inspired homes are hailed as the 'Picassos of Singapore's Built Heritage' by Travel + Leisure, with coverage from NYT, WSJ, The Straits Times to Channel NewsAsia. We've hosted over 4,000 members from companies like Grab, BCG (Boston Consulting Group), and Citi over the past 3+ years.

1. 100% Remote-First

   : Work from home, a café, or anywhere that inspires you. We're entirely results and KPI-driven (Key Performance Indicators = measurable outcomes), not face-time driven. Note: Remote-first means self-discipline and clear communication are essential.

2. Competitive Package

   : S$58,000/year gross salary + AWS (Annual Wage Supplement = 13th month bonus). We believe in paying well for exceptional talent.

3. Stability with Purpose

   : We're a profitable, bootstrapped company backed by real shophouse assets—not chasing venture capital's "growth at all costs" mentality. Your job security comes from real revenue, not runway.

4. Accelerated Growth

   : Staff take on significant responsibilities from day one in our hands-on scrappy startup environment. As we aggressively expand our team, you'll grow alongside us with clear progression paths.

5. Global Conservation Mission

   : As stewards of Singapore's architectural heritage, we're pioneering the boutique homes concept globally—from London townhouses to Spanish Colonial homes in Intramuros, Manila, to colonial bungalows across India.

Monthly Salary

Start Date

Job Type

Reports To

1. AI-Driven Content Marketing Excellence

   • Create SEO-optimized articles, blogs, and product content using AI tools • Target: Significant organic traffic growth and search visibility • Metric: Content engagement rates and organic search performance

2. Multi-Channel Campaign Orchestration

   • Execute email marketing automation, PR outreach, and influencer partnerships • Target: Build brand awareness across all digital touchpoints • Metric: Channel-specific engagement and qualified lead generation

3. Social Media & Community Building

   • Manage Instagram, TikTok, and LinkedIn with creative campaigns and giveaways • Target: Grow engaged community of heritage-loving global citizens • Metric: Follower growth, engagement rates, and social-driven conversions

4. Conversion Rate Optimization (CRO)

   • Lead A/B testing, landing page optimization, and user journey improvements • Target: Continuously improve website conversion performance • Metric: Conversion rate improvements and funnel optimization success

5. Brand Storytelling & PR

   • Coordinate media outreach and maintain brand consistency across all channels • Target: Secure quality media coverage and backlinks • Metric: PR-driven traffic and brand mention quality

Note

1. AI-Powered Content Creation

   : Expertise in leveraging AI tools for scalable, SEO-optimized content production that maintains brand voice and quality

2. Data-Driven Marketing Strategy

   : Ability to analyze performance metrics across channels and optimize campaigns based on ROI and conversion data

3. Creative Campaign Development

   : Track record of executing innovative marketing campaigns, influencer partnerships, and community-building initiatives

4. Technical Marketing Skills

   : Experience with marketing automation, CRO tools, A/B testing, and landing page optimization

1. Bachelor's degree in Marketing, Communications, or related field
2. 2-5 years of experience in digital marketing, preferably in hospitality, travel, or lifestyle brands
3. Proven expertise in SEO, content marketing, and social media management
4. Hands-on experience with marketing automation platforms and CRO tools
5. Strong copywriting skills and eye for visual brand consistency

6. Nice-to-have

   : Experience with influencer marketing, PR outreach, or working with heritage/cultural brands

• Creative Freedom

  : Work with a brand featured in global media (NYT, WSJ, Bloomberg)

• Content Creation Trips

  : Photographer-in-residence opportunities for on-location content

• Brand Stewardship

  : Be the guardian of an award-winning heritage hospitality brand

• Global Exposure

  : Regular Singapore visits to experience our properties firsthand

Chia Chia, our Operations Maestro

Charlotte, the Marketing Maverick

We're not just preserving buildings—we're conserving living heritage and exporting this model worldwide. This isn't your average 9-to-5; it's ownership-level responsibility with startup energy and established-company stability.

Ready to make your mark?