Marketing Manager

Role Overview:

Manager Marketing/Brand

You will be responsible for driving awareness, engagement, and conversion across all touchpoints from performance marketing to product packaging while nurturing a consistent and premium brand identity.

Key Responsibilities:

1. Brand Strategy & Positioning

• Own and evolve the brand positioning to reinforce UNCAPs identity as a science-backed, clean beauty brand.
• Translate brand values into compelling narratives across campaigns, packaging, and messaging.
• Create and maintain detailed brand guidelines that govern tone, aesthetics, and storytelling.

2. Digital Marketing & Performance Growth

• Lead D2C growth through Meta/Google Ads, SEO/SEM, email, influencer marketing, and affiliate channels.
• Work with performance marketing teams/agencies to optimize CAC, ROAS, and retention.
• Oversee website strategy (Shopify), landing page performance, and CRO (conversion rate optimization).

3. Content & Creative Leadership

• Set the visual and content tone for all brand communications — digital, packaging, print, and social.
• Supervise the design and content team to deliver impactful campaigns, product launches, and seasonal activations.
• Ensure a high level of storytelling aligned with UNCAP’s clean, minimalist visual identity.

4. Offline Retail & B2B Readiness

• Support brand development in modern trade, general trade, and pharmacy outlets.
• Oversee the creation of product collaterals, in-store communication (banners, danglers, displays), and scheme rollouts.
• Partner with sales teams to build effective regional marketing plans.

5. Leadership & Team Development

• Build and lead a high-performance marketing team (content, design, digital, brand).
• Work closely with Founders, Product, and Sales leadership to align cross-functional goals.
• Hire and mentor junior marketers, graphic designers, and agency partners.

6. Market Intelligence & Product Launches

• Drive customer insight programs (surveys, interviews, trends) to guide product innovation and positioning.
• Plan 360 go-to-market strategies for new product launches and rebrands.
• Continuously benchmark against top D2C and global skincare brands.

Ideal Candidate Profile:

• Experience:

  5 –12 years in marketing, with at least 3 years in a leadership role at a consumer brand (Beauty, wellness, lifestyle, FMCG or premium D2C)

• Qualification:

  MBA/PGDM in Marketing, Branding, or Communications preferred

• Brand Sense:

  Strong aesthetic sense with exposure to premium/minimalist brand ecosystems

• Digital Expertise:

  Deep understanding of performance marketing, attribution, and lifecycle marketing

• Execution Skills:

  Balance of strategic thinking and day-to-day execution

• Tools:

  Familiarity with Shopify, Meta Ads Manager, Klaviyo, Canva, Google Analytics, etc.