5.0 - 10.0 years

8 - 10 Lacs

Ahmedabad

Work from Office

Role Overview: We are looking for a visionary Manager Marketing/Brand to lead the brand's growth journey. This role requires a seasoned marketing leader with a sharp understanding of consumer behavior, brand building, digital acquisition, and creative leadership . You will be responsible for driving awareness, engagement, and conversion across all touchpoints from performance marketing to product packaging while nurturing a consistent and premium brand identity. Key Responsibilities: 1. Brand Strategy & Positioning Own and evolve the brand positioning to reinforce UNCAPs identity as a science-backed, clean beauty brand. Translate brand values into compelling narratives across campaigns, packaging, and messaging. Create and maintain detailed brand guidelines that govern tone, aesthetics, and storytelling. 2. Digital Marketing & Performance Growth Lead D2C growth through Meta/Google Ads, SEO/SEM, email, influencer marketing, and affiliate channels. Work with performance marketing teams/agencies to optimize CAC, ROAS, and retention. Oversee website strategy (Shopify), landing page performance, and CRO (conversion rate optimization). 3. Content & Creative Leadership Set the visual and content tone for all brand communications — digital, packaging, print, and social. Supervise the design and content team to deliver impactful campaigns, product launches, and seasonal activations. Ensure a high level of storytelling aligned with UNCAP’s clean, minimalist visual identity. 4. Offline Retail & B2B Readiness Support brand development in modern trade, general trade, and pharmacy outlets. Oversee the creation of product collaterals, in-store communication (banners, danglers, displays), and scheme rollouts. Partner with sales teams to build effective regional marketing plans. 5. Leadership & Team Development Build and lead a high-performance marketing team (content, design, digital, brand). Work closely with Founders, Product, and Sales leadership to align cross-functional goals. Hire and mentor junior marketers, graphic designers, and agency partners. 6. Market Intelligence & Product Launches Drive customer insight programs (surveys, interviews, trends) to guide product innovation and positioning. Plan 360 go-to-market strategies for new product launches and rebrands. Continuously benchmark against top D2C and global skincare brands. Ideal Candidate Profile: Experience: 5 –12 years in marketing, with at least 3 years in a leadership role at a consumer brand (Beauty, wellness, lifestyle, FMCG or premium D2C) Qualification: MBA/PGDM in Marketing, Branding, or Communications preferred Brand Sense: Strong aesthetic sense with exposure to premium/minimalist brand ecosystems Digital Expertise: Deep understanding of performance marketing, attribution, and lifecycle marketing Execution Skills: Balance of strategic thinking and day-to-day execution Tools: Familiarity with Shopify, Meta Ads Manager, Klaviyo, Canva, Google Analytics, etc.

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