Role: Marketing Manager, South Asia
Location: Hyderabad
At dsm-firmenich, being a force for good is not optional. Diversity, Equity & Inclusion is a shared responsibility woven into our daily work, benefiting our People, Customers & Communities and driving business value. Equal access to opportunities is a given, belonging is a shared feeling, authenticity is celebrated.
A critical role will lead the execution of regional marketing strategy across South Asia, with strong ownership of species-wise marketing plans, demand generation, CRM discipline, and pipeline development. The role requires a hands-on, execution-driven leader who can translate strategy into impactful marketing programs aligned with business objectives to increase revenue and profitability in the country & region.
Drive awareness, conversion and loyalty along the customer journey through online and offline channels, thereby building ANH brand equity and thought leadership.
Position context
: - Regionally and globally aligned marketing Strategy and communications
- Manage marketing efforts for brand positioning as the Industry Leader.
- Ensure ANH leadership position in the industry in SA region
- Contribute to business results via programs using a customer centric marketing strategy aligned with business goals
- Strategies, develop and manage marketing programs, implement and drive results and species-wise focus
Your Key Responsibilities:
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Regional Marketing Leadership & Execution
- Develop and implement
species-wise annual marketing plans
, aligned with market needs, customer requirements, and BG marketing and communications strategy, to achieve defined business objectives. - Own the end-to-end execution of regional marketing initiatives with clear accountability for outcomes, timelines, and ROI.
- Translate strategic priorities into executable plans that drive market pull and commercial impact.
-
Product Management & Market Positioning
- Lead product management activities across species segments, including product positioning, messaging, and value propositions.
- Ensure product strategies are aligned with species-specific market dynamics and customer needs.
- Develop high-quality marketing and sales enablement materials, including product and marketing presentation decks.
Demand Generation & Customer Acquisition
- Drive customer acquisition and retention through structured marketing programs such as advertising campaigns, webinars, seminars, and trade shows.
- Design and execute targeted marketing initiatives to expand reach within priority customer segments.
- Create a sustained pull in the market through integrated marketing programs and campaigns.
CRM Governance & Pipeline Ownership
- Drive disciplined CRM adoption and hygiene across sales and marketing teams.
- Ensure accurate opportunity tracking and pipeline visibility to support business forecasting.
- Generate regular CRM and marketing performance reports, providing actionable insights to leadership.
- Work closely with sales teams to ensure a healthy and qualified pipeline.
Events & Market Activation
- Plan, manage, and execute regional and local marketing events, including trade shows, conferences, and customer engagements.
- Ensure events are aligned with species-wise marketing plans and deliver measurable lead generation and engagement outcomes.
Global Alignment & Marketing Communications
- Leverage and localize global marketing communication assets, campaigns, and tools for South Asia.
- Ensure alignment with BG marketing and communications strategy while adapting content to regional market realities.
- Act as a bridge between global marketing teams and regional execution.
Sales Enablement & Stakeholder Collaboration
- Partner closely with regional sales leadership to align marketing initiatives with commercial priorities.
- Rally sales teams around priority campaigns and species-wise focus areas.
- Enable sales with relevant tools, insights, and messaging to support customer conversations and conversions.
We Bring:
- A team of diverse employees who aren t afraid to think outside of the box.
- A truly global and collaborative team that cares about the experience of our employees.
- The encouragement you need to develop and achieve personal growth.
- A role that is crucial on projects and allows you to build your brand.
- A caring and supportive environment where you're empowe'red to grow and share your ideas
You Bring:
- Degree in Science/ Marketing/ Veterinary will be preferred
- 10-12+ years of relevant experience in marketing
- Strong experience in project management and analytics
- Excellent communication and interpersonal skills
