Marketing Manager - CRM & Digital

Role Overview

Key Responsibilities

• Manage and operate

  CRM tools

  (e.g., WebEngage, CleverTap, MoEngage) to execute campaigns across SMS, WhatsApp, email, and app notifications.
• Segment customers, define journeys, and run experiments to

  improve engagement, retention, and conversion

  .
• Work with the design and content teams to create compelling

  marketing creatives and copies

  for digital channels.
• Own and optimize

  paid marketing campaigns

  (Meta, Google, etc.) to drive new customer acquisition and app installs.
• Track, analyze, and report on key metrics (open rates, CTRs, CAC, ROI) and constantly optimize for better performance.
• Coordinate with store operations and product teams to align campaigns with business objectives and local nuances.
• Build monthly marketing calendars aligned with key events, launches, and promotions.

What You ll Need:

• 3-6 years of hands-on experience in

  CRM tools, performance marketing

  , or retention marketing.
• Experience managing

  campaigns at scale

  across multiple customer cohorts.
• Strong analytical mindset with the ability to use data for decision-making.
• Comfort working in fast-paced, cross-functional environments.
• Bonus: Experience in

  retail, FMCG, or e-commerce

  industries.

Why SuperK

• Build for the next 500M users in

  small-town India

  .
• Work with a passionate team that values

  ownership, speed, and experimentation

  .
• See the direct impact of your work on

  millions of families

  shopping every month.
• A chance to

  scale one of Indias most promising retail brands

  from the ground up.