Marketing Manager- Content & Digital

About Tooliqa Innovations

Marketing Manager- Content and Digital

Role Overview

The Marketing Manager - Content and Digital will be responsible for developing and executing a comprehensive content and digital marketing strategy to increase Tooliqa’s brand presence and generate high-quality leads for our B2B software platform. This role requires a creative, strategic, and data-driven individual who can craft compelling content, manage digital channels, and expand our reach to drive measurable business outcomes.

Key Responsibilities

• Content Strategy & Creation

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• Develop and implement a content strategy aligned with Tooliqa’s business goals to enhance brand visibility and generate inbound inquiries.
• Create high-quality, engaging content including blog posts, whitepapers, case studies, social media posts, email campaigns, and website content tailored to B2B audiences.
• Collaborate with product teams to translate technical features into compelling value propositions for target audiences.

• Digital Marketing & Distribution

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• Manage and optimize our existing digital channels, including website, LinkedIn, X (Twitter), and other relevant platforms.
• Identify and leverage new digital channels to expand reach and engagement with B2B audiences.

• SEO & Analytics

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• Optimize content for search engines (SEO) to improve organic visibility and rankings.
• Use analytics tools (e.g., Google Analytics, SEMrush) to track performance, measure ROI, and refine strategies based on data insights.

• Brand Positioning

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• Ensure consistent brand messaging across all content and digital touchpoints.
• Position Tooliqa as a thought leader in the B2B software space through insightful content and industry-relevant narratives.

• Collaboration & Leadership

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• Work closely with design, sales, and product teams to align content with business objectives and customer needs.
• Manage external vendors (e.g., content writers, agencies) as needed to support content production and distribution.
• Mentor junior team members (if applicable) to build a cohesive marketing team.

Qualifications

• Education

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• Bachelor’s degree in marketing, Communications, Business, or a related field.
• A master’s degree or MBA in Marketing is a plus.

Experience

• 3-5 years of experience in content marketing, digital marketing, or a related role, preferably in a B2B technology or SaaS environment.
• Proven track record of developing and executing successful content strategies that drive brand visibility and lead generation.
• Hands-on experience with SEO, paid advertising, and analytics tools (e.g., Google Analytics, Zoho CRM, SEMrush).
• Experience managing social media platforms and digital campaigns (e.g., LinkedIn, Google Ads).

Skills

• Exceptional written and verbal communication skills with a knack for storytelling.
• Strong understanding of B2B buyer personas and the ability to create targeted content.
• Proficiency in content management systems (e.g., WordPress), CRM tools (e.g., Zoho CRM), and marketing automation platforms.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a strategic approach to problem-solving.

Other Requirements

• Ability to work from the office in Gurgaon, Haryana.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Passion for technology and an understanding of the B2B software landscape is a plus.

Why Join Tooliqa Innovations?

• Be part of an innovative technology company with a mission to empower businesses through innovative software solutions.
• Opportunity to take ownership of a critical marketing function and make a tangible impact on business growth.
• Collaborative and innovative work environment with a focus on professional development.