Marketing Manager (Brand Manager)

We’re Hiring!

Brand Manager

📍 Location: HO, Gurgaon

💼 Experience: 4 - 6 years with at least 1 year in marketing at level of Brand/ Product Manager and 2yr+ Experience in FMCG Sales as an ASM or equivalent.

Purpose of the Job:

Working with the category manager to plan, manage and deliver on targets mapped to a key category for the business.

Category Business Planning and delivery

1)Lead annual and monthly business planning for the category, with clear ownership of volume and value targets.

2)Analyze internal business trends, consumer behavior, category performance, and market research data to generate actionable insights and ensure delivery against projections.

3) Partner with cross-functional teams (sales, trade marketing, supply chain, and finance) to ensure alignment and execution of business priorities.

Brand Communication – Development and Execution

1) Prepare strategic communication briefs, identifying objectives, target segments, and priority markets.

2)Work closely with creative agencies and internal stakeholders to develop effective 360° communication campaigns.

3) Ensure timely execution, market rollout, and measurement of impact against set objectives (awareness, consideration, trials, or equity-building).

New Product Development / Product Extension - Development and Launch and Post launch track

1) Identify whitespace opportunities through consumer immersions, competitive benchmarking, and market research.

2) Partner with R&D, supply chain, and commercial teams to develop and launch new products/extensions.

3) Oversee end-to-end launch process—packaging, pricing, positioning, communication, and go-to-market strategy.

4) Track post-launch performance, consumer feedback, and competitive response to ensure sustainable success.

5) Gather inputs from consumer immersions/ past consumer research and review market research data, to identify potential areas of opportunity for business.

Consumer/ Trade Promotions

1. Evaluate the need for consumer and trade promotions based on competitive landscape and business objectives.
2. Conceptualize and implement impactful promotions in collaboration with trade marketing and sales teams.
3. Monitor execution in market and measure effectiveness against defined KPIs (volume uplift, penetration, repeat, etc.).

Ecom Marketing

1. Drive growth on e-commerce portals by ensuring competitive pricing, effective content generation, and category discoverability.
2. Coordinate with the digital marketing team to roll out targeted campaigns aimed at increasing visibility, trials, and offtake.
3. Monitor stock availability across portals and address gaps proactively.

Operational Closures

Manage operational responsibilities like SKU code creation, smooth MRP changeovers tec. Ensure timely follow-ups and closures with sales, finance, and other internal/external stakeholders.

Build seamless workflows.

Knowledge

• Deep Understanding of Sales - Margins, Outlet types, GTM Approach
• Know-how of visibility tools on E-Com: AMS/Quick commerce platforms , Google Ads, Social Media Creative
• Media Planning: Basics of media plans – Logic and approach.

Skills:

• Microsoft Excel and PowerPoint.
• Use of open available Ai tools to generate illustrative content/images/concept

Qualification:

Graduation: B.E. / B Tech / B. Com (any other)

Post-Graduation (Must have): MBA / PGDM- Marketing from a premier institution.